Weight Watchers is ringing in the holidays with some good cheer, all thanks to Oprah. The weight-loss company is enjoying a surge in popularity thanks to the media mogul’s recent reveal that she lost 40 pounds on the program.
Oprah Winfrey’s weight and Weight Watchers shares evidently have an inverse relationship.
Weight Watcher stocks spiked by more than 10% — as much as 19% — on Thursday morning as the media magnate revealed that she’s lost 40-plus pounds since starting the weight-loss program last year.
The company announced Thursday morning that Winfrey will launch a new ad campaign next year revealing she transformation.
“Weight Watchers is easier than any other program I’ve ever been on. It’s a lifestyle, a way of eating, and a way of living that’s so freeing,” Winfrey said in a press release from the company. “You never feel like you are on a diet and it works.”
“I believe others who are looking to make a change will be as inspired as I am about the stories we are sharing in this new campaign,” she added.
Winfrey became a spokeswoman for Weight Watchers back in October 2015 after buying a 10% stake in the company and joining its board of directors.
This article is being republished with the permission of Variety. To read the full version, click here. If you buy something because we told you about it, we may receive compensation from retail partners.