* Rosé season has begun
* The pink wine has become increasingly popular in the last two years
* Here are our selections for Rosé-themed merchandise
Rosé has made a major splash over the past year, not only in the wine market, but also in pop culture and especially in social media. Thanks to its blush-hue color, a glass of summer’s favorite drink is also probably the most-instagrammed as of late.
Think back to how alluring photos of the pink wine glass perched on top of a shiny marbled coffee table, placed on a windowsill next to a cascading sunset, or on the fan-favorite IG account @YesWayRose. Last summer, the millennial-friendly label took the trend to a whole new level, releasing a 40-oz bottle of rosé, mimicking the look of your standard 40-oz malt liquor packaging for an eye-catching spin.
Thanks to rosé’s pretty-in-pink color, in addition to its mild, sweet taste, it also offers an unmatched aesthetic appeal — and this fact has proven widely marketable and sell-able to both wine drinkers and non-drinkers alike. Non-wine brands have taken advantage of the trend, offering fans cheeky, rose-themed merchandise and rose-gold colored gifts to capture its essence — even when drinking isn’t in the plan.
The rosé trend coincides perfectly with the growing rose/pink trend that began last year and continues to thrive. Rose gold was Pantone’s 2016 color of the year and unsurprisingly, the trend has endured. Vogue named rose the color of 2017 in its latest May 2017 issue and the color made several appearances on even the fall/winter 2018 runways, suggesting that it’s here to stay. And while drinking the wine is always a good idea, you’ll be just as satisfied with these non-ephemeral takes on the trend.
1. Carolina Herrera 212 VIP Rosé Perfume
Why stop at drinking rosé? Take it true fan-level and smell like it too. Plus, the shiny, rose-gold packaging will look lovely displayed on your vanity table and instagram shots.
2. Circus by Sam Edelman Rosé All Day Espadrille
The espadrille flat is one of spring/summer’s biggest footwear trends every year. Even better? Cheeky rosé verbiage printed right on top. We’ve found your new go-to brunch shoe.
3. Sugarfina Rosé Gummy Bears
Yes, rosé-flavored gummies are a real thing. This is a sweet, girly option that makes a tasty treat for weddings, bachelorette parties, or just for you for a little pick-me-up (our tip: drop a few gummy bears in your glasses of rosé or champagne for a fun fizz).
4. Rosé-Colored Desk Accessories
Who doesn’t love pretty desk decor? This lovely rose-gold set will have your home or office desk shimmering, creating the perfect arrangement for your next pink-themed flat lay.
5. Eau de Rosé Vibes Candle
Nothing sets the mood in your home better than a scented candle and rose. Now you can have both in one playful item. Now all you need is a bottle of your favorite pink wine and a glass or two to complete the perfect summer scene.
6. Incase Dual Snap for iPhone 6/6s Plus
If you love the color of your rose-gold iPhone but want to add some protection to the exterior, invest in this protective case that will keep your phone safe from harm without losing the pink.
7. Yes Way Rosé Journal
Document your favorite places for a night out of drinks and dancing, or jot down important reminders so you don’t forget them after that long night out.
8. RMS Champagne Rosé Luminizer
Why not take the sparkly blush glow of rose and emulate it for your beauty look? This shimmery pink-toned highlight adds the perfect amount of sheen to your cheek bones, cupids bow and nose for an opalescent glow.
9. Rosé All Day T-Shirt
Show off your rosé pride with this cute graphic T-shirt by Wildfox Couture. The white color and v-neck make it a subtle way to show your love, perfect for brunch dates with ladies or running errands with denim.
10. Rosé All Day Wine Drinkers Mug
Even if you’re only drinking coffee, this adorable mug will give you something to look forward to with its pretty pink wording.
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