Skincare and cosmetics will never go out of style, but Women’s Wear Daily reports that body care products like lotions and exfoliating scrubs, are making a big splash in the beauty market. Find out more from WWD and shop our favorite body care products below:
A single white space has emerged in an oversaturated beauty market: body care. There’s a lift in body-care sales and consumer interest in the category being felt industry wide right now. While this stems from a mature consumer seeking the same anti-aging treatments for her body as she does her face or a cultural fixation on full-body wellness, it’s hitting from the mass level at Amazon all the way up to prestige and luxury at retailer Cos Bar.
Aquaphor’s $11.59 Healing Ointment is the bestseller of Amazon’s nearly $100 million body-care business, which has seen sales in the category increase 47 percent year-over-year.
Le Labo introduced its first body offering last month, and in September, Glossier exploded into the category with Body Hero. The three-year-old brand’s Daily Oil Wash and Daily Perfecting Cream duo launched with a corresponding campaign featuring real women that sent legions of Glossier fanatics into a frenzy.
There are also a crop of new innovations hitting the market, from a body attachment for Glopro’s microneedling device that promises the same collagen-stimulating and skin-regenerating benefits for trouble areas like “crepey knees” to Bioeffect’s body serum formulated with epidermal growth factors developed by scientists to Ren’s new “athletic-inspired” line of products intended for use post-workout.
This article is being republished with the permission of Women’s Wear Daily. To read the original version, click here.