Beauty is definitely having a moment. No longer fashion’s ugly stepsister, the industry is becoming more and more user-friendly than ever before. Thanks to major trends like Korean skincare and the proliferation of the YouTube beauty guru, consumers are more and more entranced with the makeup and skincare. Find out more from Women’s Wear Daily and shop our favorite products from the winning brands below:
Maybelline, ColourPop, Wet ‘n’ Wild and Anastasia Beverly Hills were among the brands taking home multiple honors in the Influenster 2017 Reviewers’ Choice Awards: Best in Beauty.
Seventy winners were announced based on the analysis of more than 13 million organic reviews, ratings, photos, questions and answers left by members over the past year. The full list is available at https://www.influenster.com/awards/winners.
Maybelline took honors in best drugstore gel eyeliner, best drugstore foundation for oily skin and best drugstore concealer. ColourPop scored with its Swerve Crème Gel Eyeliner Pencil in the best indie gel eyeliner category, best indie brow product with its Precision Brow Pencil and best indie concealer for its No Filter Concealer.
Another mass market leader, Wet ‘n’ Wild won for best makeup brush, best drugstore contouring kit and best drugstore highlighting product.
Anastasia Beverly Hills won the best luxury shadow palette for the Modern Renaissance Eye Shadow Palette and best luxury contouring kit for The Original Contour Kit. Anastasia also scooped up honors in best luxury brow product for Dipbrow Pomade.
In a year when all eyes were on the potential of South Korean beauty, AmorePacific’s Laneige Water Sleeping Mask was selected best K-beauty skin-care product.
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