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Lyft and Jaguar Are Teaming Up — Here’s What to Expect

Lyft and Jaguar Are Teaming Up
Copyright 2016 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission. Mandatory Credit: Photo by Frank Augstein/AP/REX/Shutterstock (6030916e) A worker polishes a Jaguar logo on a car at a Jaguar dealer in London, . This should be a fine time for British carmakers, with sales increasing and investments coming online, but for one major storm front, the impossible-to-predict ramifications of the June vote to leave the European Union. Most expect Brexit to be disruptive, and to raise costs, but the hard talk negotiations on the crucial issues of tariffs and the free movement of labor are still months away and will possibly take years to resolve. That means years of uncertainty over the cost of building cars in Britain and the ease of exporting them to other EU countries Brexit, London, UK - 28 Sep 2016

* Jaguar has invested $600 million into Lyft, with $25 million coming from Land Rover
* The luxury car company will also supply Lyft with vehicles to use for self-driving tests
* New Lyft drivers may soon be paired with Jaguar cars

Hot on the heels of Uber’s latest scandal, ride-sharing service Lyft has announced a promising partnership with luxury car manufacturer Jaguar. The British-based company has invested $600 million into Lyft, with $25 million coming from Land Rover.

Jaguar will also be awarding Lyft with a cadre of vehicles to use for self-driving tests. Soon enough, these high-end autonomous cars may be able to pick passengers up independently. “We want Lyft to be the OS for autonomous vehicles – the place where consumers come to access the best autonomous vehicles from a variety of partners,” a Lyft spokesman said.

This is yet another blow to ride-sharing competitor Uber, which has been embroiled in so many internal and external lawsuits that CEO Travis Kalanick has recently been forced to announce a leave of absence.

Jaguar now joins other car companies like GM in helping Lyft expand its reach and move into the autonomous market. Already, Lyft and Google-affiliated tech company Waymo are testing self-driving vehicles. Jaguar’s plan is to supply Lyft with hundreds of new vehicles, which they can use for both ride-sharing and testing.

Dates are still tentative, but word on the street is that Lyft will start implementing these cars immediately.

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