* Five mascaras that every makeup kit needs
* Find the right formula to volumize, lengthen and define
* Some of the category’s latest innovations
Mascaras can be like soul mates – once you find the perfect one, falling into a long term relationship with it is ultimately inevitable. Still, there’s always a little voice that wonders if there’s something better out there, but unlike with a soulmate, new options come along all the time–and the consequences of cheating are usually beneficial. So leave the guilt behind and dive into our mini-guide of the five best new mascaras.
1. W3LL PEOPLE Expressionist Mascara
Another clean formula, the W3LL PEOPLE mascara swaps out parabens for organic jojoba oil and natural beeswax. Ideal for short or sparse lashes, the innovative rubber brush will apply product to even the shortest lashes while preventing clumps or smears.
2. Tarte Limited Edition Gifted Amazonian Clay Smart Mascara
Tarte continues to create high-performance makeup and a youthful attitude for the organic and natural category. Their limited edition Amazonian Clay mascara is no different. Inside the bamboo wood tube, you’ll find a vegan, clay-based mascara that will thicken and extend your lashes all day long–without a scary ingredients list.
3. IT Cosmetics Tightline
Tightlining (filling in each and every gap between lashes with eyeliner to create a fuller looking lash line) can be tedious and difficult for those without an extra-steady hand. IT Cosmetics has made the technique quick and easy with this innovative mascara that’s one part eyeliner, one part mascara and one part lash primer. Just wiggle the skinny brush right along your lash line and through the lashes for instant length and definition.
4. Eyeko Black Magic Mascara
From the packaging to the formula to the brush, Eyeko offers a whole new take on the category. A helix-bristled brush catches every lash, coating it in a rich, conditioning formula that’s been created to curl and add volume.
5. Sephora Lashstash To Go
Okay, so while technically not one mascara, sometimes the best results come from mixing things up and keeping an open mind. Sephora’s set of five minis includes one each from Lancome, Too Faced, Tarte, Benefit and Marc Jacobs so that you can lengthen, define or volumize your lashes. With this many options, chances are you’ll find you next favorite lash product here.
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