* K-Beauty has become super popular in the West
* Japanese skincare and beauty trends are next
* J-Beauty focuses on high-efficacy and low maintenance
When it comes to beauty and skincare, Korea has been the forerunner at influencing Western trends. Known for their thorough, 10-step skincare routines and luminous complexions, Korean women have certainly helped shaped the current beauty and skincare market. But neighboring Japan is also starting penetrate Western beauty trends—and for good reason. While the Korean skincare routine is unapologetically involved and laborious, the Japanese approach beauty and skincare with a “less is more,” outlook, favoring the use of fewer products with super-effective formulas for a fuss-free routine. Sign us up!
1. Biore UV Aqua Rich Watery Essence
Sunscreen is a vital element of skincare in just about every country, but Japan is perhaps the most advanced when it comes to formulas. This 50+ sunblock has a watery, lightweight feel that absorbs quickly and won’t leave your skin looking like an oil slick.
2. Dolly Wink Liquid Eyeliner
Japanese women have a passion for the “doe-eyed,” look—think bright eyes, super long lashes and well-defined lids. Just as the name suggests, the Dolly Wink (a brand created by a former Japanese fashion model) liquid eyeliner gives you that doll-like look and stays put all day.
3. Hada Labo Hyaluronic Acid Facial Mist
Hyaluronic acid is one of the best chemicals for encouraging lasting hydration on the skin. This spray mist helps seal in moisture, while also doubling as a makeup setting spray for a non-cakey, seamless look. It’s also alcohol and fragrance free, so it’s safe for sensitive skin too.
4. Shiseido Fino Hair Mask
This highly-rated deep conditioning hair mask is a lesser-known cult product in the J-Beauty sphere. It contains 7 different essences to help soften, strengthen and repair damaged hair, leaving you with healthy and shiny locks.
5. Kiss Me Heroine Mascara
This cult product is one of the most-loved mascaras in Japan. It’s designed with a fiber-bristled brush, so it allows you to get super close to the base of the lash line to get the maximum curling effect possible. It also gets bonus points for being designed with some of the cutest packaging we’ve ever seen on a makeup product.
6. DHC Cleansing Oil
Cleansing oils may be a fairly new trend in the U.S., but Asia has long viewed them as an integral step in their skincare routines. This simple yet effective oil from DHC removes dirt, oil and other impurities from the pores thanks to its water-soluble formula. It’s gentle on the skin, yet rich in antioxidants and vitamins, so your skin is left looking clean and more radiant after each use.
7. Curel Japan Intense Moisturizing Cream
This intense moisturizing cream by Curel Japan is touted for it’s super hydrating benefits–without leaving a greasy residue on the skin. Reviewers praise it for its ultra-gentle formula, which works for those with sensitive skin and even rosacea.
8. LuluLun Sheet Masks
Aside from the irresistibly adorable packaging, these sheet masks are also known for their highly effective formulas. Lululun’s masks are made with a specialized 3-layer cutting system, which ensures that each sheet stays firmly put on the face and allows for optimum penetration of the serum.
9. Cure Natural Aqua Gel
One of the most beloved Japanese beauty staples (and the number one best-seller in Japan), Cure’s Natural Aqua Gel is a gentle, water-based exfoliant that helps to keep your pores clean and your skin radiant without the abrasiveness of standard scrubs and chemical peels.
10. Labo Labo Super Pores Lotion
Labo Labo’s pore-perfecting potion helps to remove impurities from clogged pores, giving your skin a deep clean without drying it out. It’s infused with hyaluronic acid and collagen to restore hydration to the skin and help combat blackheads and the primary signs of aging.