For women who prefer to go a few days in between hair washes, Drybar has two products that will make your hair routine a breeze. Charcoal has already become a staple in pore-clarifying skincare for some time now, but this new shampoo brings its clarifying benefits to hair care. Find out more about the On The Rocks shampoo from Women’s Wear Daily below:
Alli Webb, the founder of Drybar, likes to keep her ear to the ground. In fact, that’s how the trained hairstylist realized there was a gap in the salon market for an emporium devoted to blowouts.
What started as one blow-dry bar in Brentwood, Calif., has sprouted to a chain of 81 locations — both company-owned and franchised — with 100 shops easily within sight.
But it isn’t only blowouts building the Drybar empire. Although Drybar didn’t share results, industry sources suggested at least one-fourth of what they estimate is approaching a $100 million business is registered in sales of tools, retail hair care and treatments.
On the Rocks is especially targeted at customers who haven’t washed their tresses in several days — a common practice with many women today, especially after blowouts.
On the Rocks rounds out Drybar’s hair-care collection that includes its best sellers, Sake Bomb and Blonde Ale Brightening Shampoo. Recently a Detox Whipped Dry Shampoo Foam was added to the popular dry shampoo franchise.
While the clarifying shampoo clears away traces of styling product and debris, the conditioner was formulated to hydrate and detangle.
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