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Adidas Proves You Can Teach an Old Dog New Tricks

Adidas's Classic Superstar Gets a Primeknit
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* The hip-hop fashion legend gets an upgrade
* Ultra comfy Boost midsole for all day wearability
* Made with real platinum

Adidas recently overhauled its classic Superstar basketball shoe into a prime example of everything the German sportswear giant is doing right in the market. With premium materials and more modern manufacturing processes, the Primeknit Superstar Boost is practically a brand new shoe under the guise of a silhouette that’s been around since 1970.

Originally released as a low-top basketball sneaker worn by the likes of Kareem Abdul-Jabbar, the Superstar was made famous by hip-hop legends Run-DMC in the early 80′-s, and eventually became a streetwear staple. The rest as they say, is history.

Today the Superstar features not one, but two of Adidas’s innovations: Primeknit and Boost. Primeknit (PK) is Adidas’s answer to Nike’s wildly popular Flyknit and in the case of the Superstar, it adds a lightweight and flexible upper that hugs the foot without restricting movement. Knit into the PK are metallic threads, giving the Superstar that subtle hint of metallic sheen. And the platinum-colored stripes, heel tab and tongue? Those include real bits of platinum foil.

Cleverly hidden under the traditional midsole you’d find on the Superstar, Adidas’s Boost midsole ensures class-leading levels of comfort, energy return and responsive feel.

With the Superstar Primeknit Boost, Adidas proves you can teach an old dog new tricks.

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