Affordable beauty products in the skincare sector are becoming more and more accessible, with improved formulas that rival high-end and luxury counterparts. Find out more about these drugstore beauty drops from Women’s Wear Daily and shop the products that are already available online below:
Mass skin care is on the upswing, but the antiaging category will be the year ahead’s big challenge.
Procter & Gamble’s Olay, newly helmed by former SK-II executive Markus Strobel, is unleashing a Millennial-minded update to moisturizers in its key franchises: Regenerist, Total Effects and Luminous. L’Oréal Paris has caved to consumer demand for natural ingredients with clinically proven efficacy, and is launching an antiaging product that blends pro-retinol with an ingredient common in Chinese medicine.
1. Neutrogena Deep Clean Purifying Clay Cleanser/Mask
Neutrogena’s new Deep Clean Purifying Range is a Millennial-minded update to the brand’s original Deep Clean franchise. Deep Clean Purifying consists of innovative delivery vehicles like a cooling gel scrub and whipped foam cleanser, with updated ingredients like clay and microbubbles.
2. Olay Cleansing Infusion Facial Cleanser with Deep Sea Kelp
Olay’s new Cleansing Infusions are formulated to draw out impurities without stripping skin of moisture. The product comes in two variations — deep sea kelp and aloe extract and micropolishing crushed ginger and citrus extract.
3. L’Oréal Paris Revitalift Cica Cream
Formulated with a blend of pro-retinol and centella asiatica — aka tiger grass, an ingredient common in Chinese medicine — answers consumer demand for natural ingredients and clinically-backed efficacy.
4. Olay Regenerist Whip
Olay is introducing its new Whip formulation across three of its key franchises: Regenerist, Luminous and Total Effects. Whips are designed to harness the cocoon-like hydration of a cloud cream with the most lightweight feel possible.
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