* H&M x Erdem finally arrives
* Here’s the fine print on shopping this collection online and in-store
* Includes first-ever Erdem menswear pieces
For H&M’s annual designer collaboration, 2017 ushers in the talents of Canadian-born, London based Turkish designer Erdem Moralıoğlu.
Known for his effusive use of florals and expert tailoring, his collection for H&M was inspired by his own personal memories, hallmarks of his namesake label and the English countryside. He says that this capsule line was “very personal,” and that “the collection reinterprets some of the codes that have defined my work over the past decade, and it’s also inspired by film, music…things I loved growing up.”
Expect reinterpretations of street style and red carpet favorites, like ruffled and pleated floral dresses, romantic blouses and sharp suiting juxtaposed with feminine blooms. This collection also marks the designer’s first foray into menswear. A word to the wise: Only 2 of each item will be available per customer when purchasing in-store; online, the limit is 1 item per customer.
Here, prep yourself by taking a peek at some of the key H&M x Erdem items to get your hands on before they sell out.
Get the red carpet look of Erdem’s romantic florals at a fraction of the price, replete with ribbon tie and tiered hem.
2. Checked Coat
Try a classic check in an unusual color combination of navy and cobalt blue. The $249 price tag is a low-buy in point for a high-impact trend.
3. Floral Blazer
Sharp tailoring mixed with pretty florals is an Erdem hallmark. Pick this jacket up just in time for the round of holiday parties coming up.
4. Floral Pants
Take florals to a whole other level in the form of black jacquard pants. Pair it with the matching jacket (above) or mix it up with an oxford strip shirt and sneakers.
5. Leather Bag
A designer bag doesn’t have to cost a bundle now. A classic frame bag gets scaled down to a slightly petite size for a modern, youthful look. Get the real leather bag for less than $150 too.
6. Printed Top
Indulge in a little romance with a ruffled collar and billowy silhouette. This lovely print will brighten up a drab winter day or add to a sunny, summer look alike.
Erdem’s first foray into menswear doesn’t disappoint when it comes to style, and at $249, neither does the price.
Cool zippered details and an elgongated silhouette update the classic flight jacket.
9. Silk Shirt
Erdem gives you the okay to lounge in your pajamas all day. But when they’re this good looking, no one will blame you. Try this paired with cropped trousers or jeans, plus your favorite sneakers.
The designer has always been about the mix, so find in his men’s capsule a bit of streeetwear edge mixed with the dandy. Top this over a silk floral pajama shirt to create the ultimate style mash-up.