* Fabletics launches first collaboration
* Demi Lovato teams with Fabletics for a limited-edition collection
* Founder Hudson calls Lovato “a definitive voice for female empowerment and body positivity”
Kate Hudson’s passion project Fabletics recently unveiled its first collaboration, and the stylish athleisure label’s first-ever partner (aside from Hudson), is singer, Demi Lovato.
Fabletics was founded by Hudson as a way to inspire others through fashion. Her healthy and active lifestyle motivated her to create the line in order to provide women with affordable, chic workout clothes.
Now, Fabletics is headed towards strengthening its image with a new collection. For the brand’s first campaign and artist collab, Fabletics tapped the talents of “Confident” singer Lovato. Hudson described Lovato as “a definitive voice for female empowerment and body positivity — especially for the younger generation — which is something we believe in very strongly at Fabletics.”
The musician decided to come on board for the collaboration due to her own personal lifestyle. “Being active is a huge part of my life, so it was important for me to create a line that’s accessible, comfortable and fashionable, while inspiring you to take care of your mind and body,” she commented via Instagram.
The collection includes a wide range of activewear from leggings, tops, jackets and more. The pieces were unveiled at a splashy party in Los Angeles last week, where both Hudson and Lovato praised the versatility of the pieces, in addition to their comfort and range.
The collaboration is available on the Fabletics site as well as in 21 stores in the U.S. Prices range from $13-$28. Tops and leggings launch this month with the rest of the line rolling out in August this year. A portion of proceeds support the United Nations Foundation’s Girl Up SchoolCycle program.