Victoria Beckham Channels Inner Beauty Guru to Promote New Cosmetics Collection

Victoria Beckham Estee Lauder beauty collection
Image courtesy of Estee Lauder
This is e-commerce content. If you purchase something by clicking on a link within this story we may receive a small commission of the sale.

Victoria Beckham’s fall beauty collection for Estee Lauder launched last week, and the fashion designer is channeling her inner beauty youtuber with a series of how-to videos using the cosmetics. Find out more from Women’s Wear Daily and shop some of the best products from the collection below:

From WWD:
Victoria Beckham continues to gain ground in beauty by pressing into digital while also expanding retail global distribution of the makeup collection she has created in partnership with Estée Lauder.

Last week, she released two how-to videos. On one clip, she creates a smudgy eye and on the other she demonstrates her technique for facial contouring. According to Lauder, the videos combined drew 20 million views in the first week.

 

Victoria Beckham Estee Lauder Matte Lipstick

 

Beckham was speaking Monday night in TriBeCca during her first product presentation before a digital crowd of more than 140 influencers, bloggers and beauty editors. “I’ve just scratched the surface at the moment,” she said of the 28 stockkeeping unit collection, noting that she would like to delve more deeply into beauty beyond makeup.

Victoria Beckham Estee Lauder Powder Image courtesy of Estee Lauder

One aspect of the collaboration with Lauder that mildly surprised Beckham was the length of the product development process. “I am a perfectionist,” she mused, “and the Lauders are perfectionists.”

Victoria Beckham Estee lauder highlight cream

Rihanna Launches Fenty Beauty at NYFW

This article is being republished with the permission of Women’s Wear Daily. To read the original version, click here. If you buy something because we told you about it, we may receive compensation from retail partners.