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Bella Hadid is The Face of Bulgari’s New Fragrance

Bella Hadid Named The Face of
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* The model and influencer is also the face of Bulgari’s accessory line
* Hadid took to social media to promote the announcement
* Today, she is attending press events in Rome, Italy for the perfume’s presentation

Bella Hadid has been named the face of Bulgari’s new fragrance, Goldea Roman Night. This news comes just months after Bulgari selected the model and social media influencer as the ambassador to their accessories line back in February. The new fragrance was presented at an event in Rome, Italy on Wednesday morning.

Hadid attended the event alongside Bulgari chief executive officer Jean-Christophe Babin and the director of the label’s fragrance branch, Luis Miguel Gonzalez Sebastiani wearing a blue pantsuit and Bulgari jewelry. The event was held in the gilded, 19th century palazzo Casina Valadie, located beside the Villa Borghese gardens.

The Goldea Roman Night campaign was also shot in Rome, photographed by Glen Luchford. Bulgari posted a series of teasers on their official Instagram account featuring images of Bella from the campaign with her back to the camera, leading up to today’s announcement that she is indeed the mysterious woman in the images. Bella also took to her Instagram account to announce the big reveal to her 13.1 million followers Wednesday morning.

While the fragrance doesn’t hit beauty shelves until this September, Hadid spoke with Refinery 29 about the scent. “It’s very masculine, but also feminine so it kind of reminds me of my dad’s cologne and my mother’s very feminine perfume put together,” she says. “It’s a very sexy perfume.”