* Groupon launches edible prosecco-flavored nail polish
* Available on Mother’s Day to U.K. Customers
* U.S. customers can enter sweepstakes to win free bottle
Edible nail polishes have previously been limited to children’s cosmetics, beloved by pre-teens attempting makeovers during weekend sleepover parties. Now you can revive your pre-teen beauty routine courtesy of Groupon U.K. with their Prosecco Nail Polish. This intriguing alcoholic alternative is actually marketed as a “zero calorie sparkling varnish.” This golden polish will launch Mother’s Day this May for U.K. customers.
The video ad-campaign depicts an enthusiastic model licking her freshly painted manicure, before toasting with an actual glass of sparkling wine. Despite the product’s gimmicky appeal (and humorous advertisements) this product is generating a surprising amount of buzz, weeks before its launch. This lickable shimmery-gold nail polish looks, smells and actually tastes like a glass of the Italian wine. The product’s accurate matching of taste and smell compared to the bubbly beverage is remarkably close, which may be because the polish is actually infused with real prosecco. While we advise against pouring the golden polish into your favorite champagne flute and drinking it down like you’re at happy hour, taking a small taste of the polish is 100% safe, according to Groupon.
The semi-opaque nail polish contains specks of sparkly glitter that give an ombre-like appearance when applied on the nail, mimicking the fizzing of a freshly-poured glass. This metallic polish will give your manicure a festive pop of shine, while the semi-sheer finish will keep it looking age-appropriate. While the bronzy glow will compliment your summer tan beautifully, the metallic hue will also work well into the holiday season and other festive events.
Unfortunately, the Groupon product will only be available for purchase to U.K. customers. However, if you simply must try this alcoholic nail polish, Groupon is offering a contest for a chance to win a free bottle on their website. Despite its restricted availability as of now, it seems likely that Groupon may eventually offer the product to U.S. customers because of all the hype it has earned. To enter to win the Prosecco Polish, simply click the buy button on Groupon’s website for automatic entry into the sweepstakes.