* Ivanka Trump’s clothing line has been sold under different label
* The brand’s manufacturer confirmed the “mistake” to BoF
* Despite controversy, some retailers report increased sale in Ivanka Trump merchandise
The distributor and licensing company behind Ivanka Trump’s eponymous fashion label has admitted to reselling Trump’s merchandise to the discount retailer, Stein Mart, using the Adrienne Vittadini Studios label. According to the licensing agency, G-III Apparel Group Ltd., these actions were taken without the first daughter’s knowledge. Adrienne Vittadini Studios is an entirely different company, with no connection to the Ivanka Trump brand.
In a statement to BoF, a representative from G-III said, “G-III accepts responsibility for resolving this issue, which occurred without the knowledge or consent of the Ivanka Trump organization.” The comment seems to suggest that the mis-labeling was the result of a mere mistake, rather than an intentional move to address reports of weakened sales of the label’s items, stemming from heated 2016 presidential campaign.
But according to the report, an insider source within Stein Mart tells a different story. The source told BoF, “the retailer has received negative feedback from customers regarding Ivanka Trump product, with one customer spitting on a blouse in front of a cashier before storming out of a store.”
The CEO of Stein Mart, D. Hunt Hawkins, says that G-111’s re-labeling was not politically motivated. He told BoF that Stein Mart has “… had an equal number of customers say that they don’t want and do want the Ivanka Trump merchandise in the store.” As of now however, both representatives from Stein Mart and G-III maintain that the tag swapping was an innocent mistake.
In fact, despite some major retailers including Nordstrom and Neiman Marcus dropping the Ivanka Trump Collection because of weakened sales and vocal customer disapproval, G-III claims that net sales of Ivanka Trump merchandise have actually increased by $17.9 million over the year, which ended on January 31. “The Ivanka Trump brand continues to grow and remains very strong,” the company says. Indeed, other reports confirmed increased sales for the company, especially after Abigail Klem took over the troubled company back in January. Klem is a registered democrat, with no political or business ties to the new administration.