When It Comes To Watches, Brown Is The New Black

This Brown Armani Watch Beats Basic
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* Brown leather strap works for both casual and upscale wear
* Mineral crystal face protects watch from scratches
* Water resistant up to 165 feet

You should already own a black watch, preferably one with a leather strap. If you wear watches often, you should also own one in a silver strap, and one that’s sporty enough to wear to the gym (I.e. a smartwatch). Right now, we’re going to tell you to add another watch to your rotation: a simple white dial watch with a brown leather strap. And here’s a curveball for you: even if you don’t own any watches, the brown one should still be the one you pick up first.

When it comes to wristwear, men usually stick to basic black. But a brown watch shows that are a little more in touch with style, then you appreciate subtle details and that you’re, well, anything but basic.

Start your collection with this watch from Emporio Armani. As well known for their timepieces are they are for their fine suiting and apparel, Armani watches are a tried and true classic.

This one features an analog-quartz movement and a mineral crystal face that holds up to wear and is scratch resistant. The watch is also water resistant, up to 165 feet. Wrapped in silver edging, the watch gets its finishing touch from the warm and supple brown leather strap. The brown leather provides a grounded contrast to the white face and silver accents, less stark and cold than something in black. Brown leather will also darken and patina handsomely the more you wear it in, giving the watch a real lived-in feel, like a favorite pair of jeans.

Brown leather works in ways that black can’t – it can go sporty, with a T-shirt and shorts for the beach, or it can be dressed up, with a grey suit for a wedding or event. This watch carries you from the office to dinner to bar with an elegance and ease that you just can’t get with an Apple watch.

Armani’s bold design, attention to detail and sophistication expresses at once a sense of modernity and tradition. This could have been a watch passed down from your father, but it’s also thoroughly in the now.

At under $150, the watch presents an incredible value for a high-quality timepiece. You might not have inherited this watch from dad, but we wouldn’t blame you for wanting to pass it on for generations to come.

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