The Best New Drugstore Skincare Products Being Launched in 2018

Affordable beauty products in the skincare sector are becoming more and more accessible, with improved formulas that rival high-end and luxury counterparts. Find out more about these drugstore beauty drops from Women’s Wear Daily and shop the products that are already available online below:

From WWD:
Mass skin care is on the upswing, but the antiaging category will be the year ahead’s big challenge.
Procter & Gamble’s Olay, newly helmed by former SK-II executive Markus Strobel, is unleashing a Millennial-minded update to moisturizers in its key franchises: Regenerist, Total Effects and Luminous. L’Oréal Paris has caved to consumer demand for natural ingredients with clinically proven efficacy, and is launching an antiaging product that blends pro-retinol with an ingredient common in Chinese medicine.

1. Neutrogena Deep Clean Purifying Clay Cleanser/Mask

Neutrogena’s new Deep Clean Purifying Range is a Millennial-minded update to the brand’s original Deep Clean franchise. Deep Clean Purifying consists of innovative delivery vehicles like a cooling gel scrub and whipped foam cleanser, with updated ingredients like clay and microbubbles.


2. Olay Cleansing Infusion Facial Cleanser with Deep Sea Kelp

Olay’s new Cleansing Infusions are formulated to draw out impurities without stripping skin of moisture. The product comes in two variations — deep sea kelp and aloe extract and micropolishing crushed ginger and citrus extract.

Image courtesy of Ulta


3. L’Oréal Paris Revitalift Cica Cream

Formulated with a blend of pro-retinol and centella asiatica — aka tiger grass, an ingredient common in Chinese medicine — answers consumer demand for natural ingredients and clinically-backed efficacy.

[caption id="attachment_98050" align="aligncenter" width="438"] Image courtesy of Amazon[/caption]


4. Olay Regenerist Whip

Olay is introducing its new Whip formulation across three of its key franchises: Regenerist, Luminous and Total Effects. Whips are designed to harness the cocoon-like hydration of a cloud cream with the most lightweight feel possible.


Image courtesy of Amazon


Reddit Approved: The Best Drug Store Beauty Products That Out-Perform the High End


 This article is being republished with the permission of Women’s Wear Daily. To read the original version, click here.

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