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Here’s Why This $10 Retinol Serum is Always Selling Out

the ordinary retinoid serum
Image courtesy of The Ordinary
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* Affordable retinol serum for anti-aging 
* Improve the appearance of lines and wrinkles
* One of the most potent over-the-counter retinoid serums

 Deciem (owner of The Ordinary skin care line) is reportedly shutting down indefinitely, but fortunately you can still purchase many of the brand’s affordable skin care products online. Because the future of the company is seemingly uncertain at this point, it may be a good time to stock up.

The Ordinary’s Granactive Retinoid 2% Emulsion is one of their best-selling products in their collection – and for a good reason. It’s a water-based serum that combines two forms of next-generation Retinoids to help improve the appearance of aging and acne-prone skin.

The two retinoids work in tandem to deliver anti-aging results with less irritation than other non-prescription retinoids for sustained delivery over time. This exfoliator also helps to fade dark spots and hyperpigmentation, and will smooth and refine the skin’s overall texture.

One of the things about this skin care product is its affordability. If you are looking to start on a retinoid and want to bring one into your existing skin care routine, this is one of the highest strength serums you will find over the counter at this price point.

Retinol Serum The Ordinary Image Courtesy SkinStore

When using any retinols and retinoids, it is important to start slowly (use 1-2 times per week at night to start) to see how your skin will react. Apply to clean, dry skin before any other products and allow a few minutes for it to absorb. As they can also make your skin more sensitive to UV radiation, wearing sunscreen on the daily is also recommended.

Kim Kardashian, even professed her love of this product earlier in the year calling it one of her all-time favorite products for slowing the aging process.