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The 10 Best Men's Colognes of 2023 According to a Fragrance Expert

Alex Bracetti


Alex Bracetti is a New York-based lifestyle writer and freelance contributor for He specializes in men’s grooming, tech, spirits, gear, video games, and pop culture.

With over a decade of experience, you can find his work on Men’s Health, Tom’s Guide, AskMen, Complex, and Thrillist. Alex studied both Computer Science at New York City College of Technology and Journalism at Baruch College, achieving Bachelor’s degrees in both fields of studies. In his spare time, you can find him making appearances on podcasts and YouTube specials, nerding out to his retro-gaming collection (he’s a major SEGA geek), playing basketball or enjoying a fancy cocktail at popular NYC venues.

For, Alex has written about the coolest tech gadgets, the best grooming products, and the hottest gift ideas for men. Some of his recent articles include:

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