Best Amazon Prime Day Deals 2021: Early Deals to Shop And The Top Brands To Watch

best amazon prime day deals 2021
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It’s official: Amazon Prime Day 2021 will take place over two days, June 21 and 22. Spy editors are always on the lookout for the best Amazon deals, and we’ve learned a thing or two from obsessively covering Prime Day deals in the past. When Amazon Prime Day 2021 does arrive, you can count on Spy to bring you the top deals on laptops, Prime Day TV deals and huge discounts on Kindle readers, kitchen products, Echo products and more goodies.


Below, we’ve collected the top brands to watch leading up to Amazon Prime Day 2021, some early deals that are already live as well as answers to frequently asked questions about this annual shopping event. You can also bookmark the pages below to ensure you don’t miss out on any good deals.

Finally, remember to sign up for Amazon Prime to take advantage of the best deals. You can head to Amazon to start your free trial before the big day.

Start Your Amazon Prime 30-Day Free Trial


Early Prime Day 2021 Deals

Even though actual Prime Day doesn’t start until June 21, there are some early Prime Day deals that are live now that are definitely worth checking out. We’re going to continue to update this section as more deals become available in the lead-up to the sales event, so stay tuned. You will need to be an Amazon Prime member to take advantage of some early deals (they may not show up unless you are logged into your Prime account), so this is the perfect time to start a 30-day Free Trial.

Insignia 24-Inch Smart HD Fire TV

$169.99 $99.99

This smart Fire TV from Amazon is 41% off for early Prime Day and is now available for only $100! It’s 24 inches, so perfect for a kitchen or office TV and comes with voice control via Alexa that makes scrolling seamless. With the Insignia Fire TV you get access to 500,000 streaming movies and TV shows, tens of thousands of channels, streaming apps and more. Fire TV also integrates the live TV and streaming onto one screen so viewing is easy. There are bound to be plenty of Amazon Prime Day TV deals on Prime Day itself, but this is a great early deal if you can’t wait.

$70 OFF
Insignia Fire TV, best Amazon prime day deals Courtesy of Amazon


Amazon Audible Membership

$14.95/month $6.95/month

Audible is Amazon’s audiobook service, and they’ve got a great deal for Prime members going on ahead of Prime Day. You get the membership for 53% off for the first four months, in addition to a free trial, so instead of it costing just under $60.00 it costs just under $25.00. Audible has an extensive library with thousands of audiobooks, podcasts, original content and more, and each month of your membership you’re issued credits you can use on a title of your choice. They’re leaders in the audio storytelling space and having a membership is more than worth it.

53% OFF
audible audiobook membership, best Amazon prime day deals Courtesy of Audible


Ring + Echo Show Bundle

$284.98 $159.99

This Ring + Echo Show bundle puts together two of Amazon’s smart home security devices into one purchase, making securing your home easier and now more affordable. Ahead of Prime Day, Prime members can receive nearly 44% off this bundle, which amounts to over $120 in savings. The Ring camera can alert you when movement is detected outside your front door or in your backyard, and you can talk to visitors via the Echo. The Ring camera is made with built-in LED strips as well as a siren, and monitors your home in 1080p HD video quality. It’s also equipped with infrared night vision and Live View as well. The Echo Show is basically a visual Alexa speaker with all the same functionality, and the ability to scroll, chat, stream and organize visually.

43% OFF
ring camera and echo show, best Amazon prime day deals Courtesy of Amazon


Amazon eero 6 Dual-Band Mesh Wi-Fi Router

$129.00 $83.00

Amazon eero creates a reliable, fast internet connection for your smart home and easily syncs up with existing Alexa smart devices. It gives you Wi-Fi 6 coverage throughout your entire home, and boasts speeds up to 900 Mbps across areas up to 1,500 sq. ft. The TrueMesh technology is designed to avoid dead spots, buffering and other nuisances, and routes traffic so you can confidently stream and video conference without drop-offs. It’s easy to set up and it has a built-in smart home hub that can connect directly to 6 different devices.

Amazon eero router device, best Amazon prime day deals Courtesy of Amazon


Everything You Need To Know About Amazon Prime Day 2021

Amazon Prime Day 2021 will take place over 48 hours on June 21-22. Due to the COVID-19 pandemic, Prime Day 2020 was pushed from early summer to October, but this year Amazon is back to its regularly scheduled programming. We’re already hard at work curating the best Amazon deals, and you can bookmark this page to stay up to date as deals are announced. We’ll be updating this Prime Day shopping guide frequently in advance of the sales event.

Last year, the company offered more than 1 million deals and customers saved big on products from popular brands like Keurig, Under Armour, Ring, Coleman, Marvel and more.

Amazon’s annual event has grown to become one of the biggest online shopping days of the year, right next to Black Friday, Cyber Monday and Nordstrom’s Anniversary Sale. Amazon delayed Prime Day in 2020, which took place in October instead of July, due to shipping disruptions and the pandemic, but Prime Day 2020 still saw the two biggest sales days ever for small and medium businesses worldwide. Third-party sellers surpassed $3.5 billion in sales, a nearly 60% year-over-year increase. Prime members saved more than $1.4 billion while taking advantage of steep discounts on best-selling products from top brands like iRobot, LifeStraw, Legos and more.

In a statement released last year, Amazon revealed the best-selling items during Prime Day 2020:

  • iRobot Roomba Robot Vacuum
  • MyQ Wireless & WiFi Enabled Smart Garage Door Opener
  • LifeStraw Personal Water Filter
  • Goli Apple Cider Vinegar Vitamins
  • Kids Against Maturity: Card Game for Kids and Families

Details on the best Amazon Prime Day deals of 2021 remain scarce at the moment, though based on Amazon’s track record, we have some strong predictions on what to expect this year. From brands to watch to hot sellers and discounts, here is everything you need to know about the seventh annual Amazon Prime Day.

What Is Amazon Prime Day?

Amazon Prime Day originally started in July 2015 as a celebration of the company’s 20th-anniversary site launch. As part of Amazon Prime Day, the company announced a one-day sales event for Prime members that was to be “one of the biggest deals extravaganzas in the world,” according to then-Amazon Prime VP, Greg Greeley. Over the years the event has expanded from a 24-hour event to a 48-hour sale that takes place in countries all over the world.

When Is Amazon Prime Day 2021?

Amazon has officially announced that Prime Day 2021 will take place on June 21 and 22. The sales event will officially start at midnight PST on June 21 (that’s 3 a.m. on the east coast).

Do I Need an Amazon Prime Membership?

Technically, no. You can sign up for a 30-day free trial and still shop for Amazon Prime Day deals. Those who want to join can purchase an annual membership for $119 per year ($12.99 monthly), while students and anyone with a valid Electronic Benefits Transfer (EBT) or Medicaid card can purchase a membership for nearly half the price. A membership grants you access to a plethora of Amazon services (e.g. Prime Video, Prime Music, Whole Foods) and other special promotions throughout the year.

The Best Amazon Prime Deals to Expect in 2021

While Amazon hasn’t officially announced any Prime Day deals yet, we’re pretty confident there will be major discounts on products like the Echo speakers, smart displays, Kindle e-readers and more.

There’s also some confidence that there will be price cuts on popular items like Apple Watches, Jabra audio products, Levi’s jeans, Bose headphones, Roku streaming devices, Samsung TVs and Instant Pots. Already, Amazon has announced some early Prime Day deals:

  • Amazon Fire TVs starting at just $99
  • Huge discounts on popular toys from LEGO, Hasbro, Fisher-Price, Radio Flyer and Magna-Tile
  • Save on kitchen appliances and cookware including “25% on select GoWise air fryers, and up to 30% on Le Creuset cast iron and stoneware products”
  • Save on books for your Kindle e-reader
  • For Prime members, Amazon Music Unlimited will be offering four months free to new customers
  • New Audible customers can get 50% off the first four months of Audible Premium

If you don’t want to miss out on the best Amazon Prime deals this year, make sure to bookmark this page to be up to date on the latest deals. As soon as new deals go live, we will be regularly updating this page with deals based on category, price and popularity.


Best Amazon Prime Deals: Tech Gadgets

Brands to watch: Apple, Bose, Fitbit, Jabra, Sony and Samsung

Consumer electronics has been the leading product category purchased during Amazon Prime Day for the past few years. Some of the brands rumored to be included in Prime Day 2021’s sales are part of our Best Tech Gifts of 2020, from Android smartphones to fitness trackers and noise-canceling headphones.

We have a post dedicated to the Top Tech Deals of Prime Day, or you can keep scrolling to see a few deals that are already live. Based on the discounts we saw during Prime Day 2020, we expect all of the brands below to be offering discounts this year. Keep checking back for the best Prime day deals of 2021.


Save up to 30% on Jabra Wireless Earbuds & Noise-Cancelling Headphones

Jabra makes some of the best audio products on the market right now, and the company’s noise-canceling wireless earbuds are world-class. They also make some of our favorite Bluetooth headsets for Zoom warriors and gamers alike. During Prime Day 2020, Jabra offered great discounts on a lot of earbuds and headphones, and chances are they will again in 2021. Jabra’s Elite 85h Wireless Noise-Cancelling headphones are a great alternative to more expensive options from brands like Master & Dynamic and Sony, and they’re currently on sale ahead of Prime Day. 

Jabra Elite 85h wireless noise-cancelling headphones, amazon prime day deals 2021 Courtesy of Amazon

Razer Blade Gaming Laptops

Save Up To $270

Prime Day last year brought savings of $300 to $600 off Razer’s gaming laptops, and you can currently save up to $270 off of one of their most popular models. This 15-inch gaming laptop has an 8-core, 10th-generation Intel Core i7 processor, 16 GB of RAM and a 512 GB SSD. On top of that, the Razer Blade 15 has a 1080p display powered by a NVIDIA GTX 2070 Super Max Q GPU. Best of all, this gaming machine has an incredible 300hz refresh rate, which will completely change the way your gaming experience.

laptops for students razer, amazon prime day deals 2021 Courtesy of Amazon

Save Up to 17% off Fitbit Versa 2, Versa Lite and Aria Air

You can currently save 17% off of Fitbit’s Versa 2 smart fitness watch, and chances are ahead of Prime Day other brands and models will go on sale as well.

Fitbit Versa 2 watch, top Amazon Prime Day Deals of 2021 Courtesy of Amazon


Sony WF-SP800N Wireless Sports Earbuds


It’s no secret that the SPY team loves Sony audio products, and we’re big fans of the company’s new WF-SP800N wireless earbuds. These noise-cancelling earbuds are designed for athletes, which means you can get your sweat on without worrying about your new earbuds. We’ve seen prices on these earbuds go up and down throughout the past year, but they’re currently on sale for over $100 off. We expect a lot of the top Prime Day deals of 2021 to come from Sony, and this is a great product for anyone that loves music and working out.

new sony noise canceling earbuds , amazon prime day deals 2021 Courtesy of Sony

Save 35% on LG 4K Smart TVs

SAVE $500

There are bound to be a bunch of great TV deals during Prime Day 2021, especially after last year’s low inventory due to everyone being at home watching Netflix. LG is definitely a brand to watch. However, if you need to upgrade your home entertainment setup now, then you’ll want to take advantage of this deal on their NanoCell AI TV that’s currently live. Their Nano 9 and 8 Series Smart TVs are super popular for their Google and Alexa voice assistant capabilities and LG’s signature processors for ultra-sharp picture quality.

lg smart tv - prime day tech deals 2021 Courtesy of Amazon

Another Brand to Watch: Toshiba

$199.99 $129.99 

This top-rated TV from Toshiba is 35% off ahead of Prime Day and has a voice remote that can be controlled via Alexa to find your favorite programs. You get access to over 500,000 streaming TV shows and movies as well as Alexa skills like controlling smart home devices from your television set. The Fire TV edition also integrates live TV with the streaming apps seamlessly so you get the full picture, and it comes with access to music, games and other integrated apps as well.

Toshiba fire TV, best Amazon prime day deals Courtesy of Amazon


Save 22% on Smart Home Products from GE, Netgear, Samsung and More

Is your home smart enough? Is your home Wi-Fi lagging behind your productivity needs? Prime Day 2020 offered some great discounts on top-rated smart home gadgets, and Prime Day 2021 will probably do more of the same. You can find great savings on smart plugs, Leviton lighting switches, smart light bulbs and tons of home security products. This Wi-Fi router from NETGEAR is 22% off, and chances are the savings are going to increase.

NETGEAR nighthawk router, Amazon prime day deals Courtesy of Amazon


Save Up to 50% off Sony Noise Cancelling Headphones

When it comes to noise-cancelling technology, no one does it better than Sony, full stop. And during Prime Day, Sony is definitely a brand to watch, as they usually offer big discounts on their best-selling noise-cancelling headphones. If you’ve got some long post-COVID flights in your future, investing in a pair of these is a must.

Their WH-1000XM4 overhead headphones are currently 21% off, and chances are others will go on sale during the savings event.


sony noise-cancelling headphones, Amazon prime day deals Courtesy of Amazon


Razer Gaming Accessories Up to 45% Off

Whether you need a new gaming keyboard, wireless mouse or gaming headset, Razer is a brand to keep your eye on during and leading up to Prime Day 2021. The popular gaming accessories company has great discounts on some of its most affordable products. Right now, their wireless Bluetooth gaming earbuds are 45% off, and we’re guessing more top-rated products will be offered at steep discounts.


Razer gaming earbuds, Amazon prime day deals Courtesy of Amazon


Best Prime Deals: Amazon Echo, Fire and Eero Products

Brands to watch: Amazon, Eero and Ring

While Prime Day is a great opportunity to find deals on tech products from brands like Samsung, LG and Sony, Amazon saves some of the best deals for its own line of products.

The most popular (and most marketed) Amazon Prime Day deals usually come from the company itself. Amazon devices are already sold at affordable prices. However, items like Amazon Fire TV Stick, Echo smart speakers, Kindles and Fire tablets will probably receive even bigger discounts during this year’s sales event.

We’ll keep updating this post as more deals become available. In the meantime, you’ll want to take advantage of this discount on Amazon’s smart plug that works seamlessly with Alexa.

all-new echo dot, Amazon prime day deals Courtesy of Amazon

Amazon 4K fire tv stick, best Amazon deals Courtesy of Amazon

Echo Show 5 Smart Display

Now just $44.99

Amazon recently revealed a new generation of Echo products, and that means you can score big savings on previous generation favorites like the Echo Show 5 smart display. This is still a top-rated product, only now you can buy it at half the price. The Echo Show 5 is like a smart speaker that also offers video calls, and it was one of our favorite Christmas gifts for mom in 2020.

echo show 5 - top prime day deals 2020 Courtesy of Amazon

Best Prime Day Deals: Home and Kitchen Appliances

Brands to watch: Roomba, Dyson, InstantPot, Keurig and Ninja

This year’s best Prime Day deals will probably feature kitchen gadgets from Dash, Instant Pot and Ninja. However, Amazon also has countless deals on cookware, knife sets, bakeware and other kitchen essentials. Basically, Prime Day is usually an excellent time of the year to upgrade your home and kitchen appliances. Whether it’s a top-notch air fryer or a robot vacuum, Amazon Prime Day offers a ton of deals from the most trustworthy household brands.

Basically, if there’s anything you’ve been meaning to buy for your kitchen, this is the time to do it!

Save 20% on DASH Everyday Electric Griddle

Dash everyday electric griddle, Amazon prime day deals Courtesy of Amazon


Save 20% on Ninja Kitchen Gadgets

Save Up To $50

Ninja is another brand that usually steeply discounts its top-rated blenders, food processors and pressure cookers during Prime Day. Keep a close eye on them. Their highly-rated 8-in-1 Ninja pressure cooker is currently 20% off, and we’re confident more deals will appear during the major sales event.

Ninja food processor, Amazon prime day deals Courtesy of Amazon

Save 39% on Kitchen Essentials from LODGE, Le Creuset, Pyrex and Corelle

These pricey kitchen gadget brands are also worth keeping an eye on ahead of the big day of savings, as they tend to throw their hats in the ring when it comes to discounts. And, better yet, you don’t have to wait until June or July to justify a splurge. Victorinox and Lodge are offering some of their highly-rated cooking tools for 39% off now.

Lodge cast iron dutch oven, Amazon prime day deals Courtesy of Amazon

Victorinox swiss army cutlery knife, Amazon prime day deals Courtesy of Amazon


Save on Roborock Robot Vacuums and Mops

Roborock makes robot vacuums designed to help make cleaning your home easier and more convenient. They’re rumored to be discounted even further over Prime Day, so keep an eye on the brand, but currently one of their most popular models is $80 off ahead of the sales event. It comes with precise LiDAR navigation and a Z-shaped cleaning route that’s efficient and effective. You can save multiple floor maps alongside no-go zones all with the Roborock app. You can also control the vacuum using Siri or Amazon Alexa. It’s got a powerful 2,000Pa suction built in with a carpet boost feature as well so even your thickest carpets get a deep clean. This robot vacuum is also a mop, so you get two devices in one, and has a 180ml water tank that’s suitable for mopping homes up to 1610 square feet.

Roborock robot vacuum, best Amazon prime day deals Courtesy of Amazon


Save Up to 18% Off BLACK+DECKER Handheld Vacuum

BLACK+DECKER cleaning appliances are currently on sale ahead of Prime Day, and we recommend watching the brand to see if further discounts are announced. This handheld vacuum is portable and great for cleaning out the car or small nooks and crannies around the home. It’s got a long-lasting lithium ion battery built in and can hold a charge for up to 18 months at a time. It’s got a translucent dirt bowl that’s bagless so you can see and know when it’s time to empty it, and the rotating slim nozzle can reach nearly every corner easily. This vacuum is currently 18% off ahead of Prime Day, and we’re guessing the price will drop even further.

black+decker vacuum, best Amazon prime day deals Courtesy of Amazon

34% off Select Breville Coffee Makers

Nothing beats making your own coffee, especially when companies like Breville make it a seamless task. Two of its most popular coffee makers — the BDC400 and BDC450 — were available for 50% during Amazon’s limited-time Lightning Deals last year. We can see the same happening this year, so make sure to set up your notifications in the Amazon app before missing out. These coffee makers are also currently available for 34% off, if you’re jonesing for some discounted java.

BREVILLE BDC400 PRECISION BREWER COFFEE MAKER , Amazon Prime Day Deals 2020 Breville

Top Prime Day Deals: Apparel and Accessories

Fashion is another great space for savings during Prime Day 2021, so there you’ll want to watch brands like Timex and Levi’s for discounts on their most popular items. There are so many great deals on watches, shoes, workout gear and designer jeans that we had to create a separate post for all of the top Prime Day fashion deals. Keep scrolling to find some of our highlighted deals.

Save Up To 36% on Levi’s Denim for Men & Women

Right now you can save up to 40% on Levi’s 511 Skinny Jeans and other crowd favorites, ahead of Prime Day 2021.

top prime day deals 2020 - Levi's Skinny Jeans for Men & Women Courtesy of Amazon

Timex Weekender 38mm Watch

28% OFF 

You can’t go wrong with a Timex watch, and this one is currently 28% off ahead of Prime Day 2021. These affordable timepieces have a classic and timeless appeal that never goes out of style, and right now Timex has huge deals on some of their most popular men’s and women’s watches. We especially love the brand’s Weekender Watch, currently 28% off via Amazon Prime.

top prime day deals of 2020 - timex watches Courtesy of Amazon

Save 46% on Fossil’s Nate Stainless Steel Quartz Watch

Watch deals are pretty much always cycling in and out on Amazon, and Prime Day always spurs an onslaught of them in the men’s style space. This deal from Fossil is live now, and offers one of their sleekest, highest rated watches for nearly $70 off. If you need a great birthday gift for your boyfriend or a gift for dad ahead of Father’s Day, it’s a great option.

fossil stainless steel watch, Amazon prime day deals Courtesy of Amazon


Up to 29% off Calvin Klein Underwear for Men & Women

Because everything 90s is new again, Calvin Klein underwear is still extremely popular in 2021. Both men and women are rocking the designer’s signature underwear, which is discounted 29% ahead of Prime Day 2021. While new underwear isn’t quite as exciting as a new 65-inch TV, this brand is still one to watch if you’re looking to save on your stock up of undies.

top prime day deals Courtesy of Amazon


Save Up to 20% off Under Armour for Men & Women

Big fitness brands like Under Armour also typically offer big discounts during Prime Day. Currently, their ColdGear compression leggings are available for 20% off their original price, and we’re guessing more deals will appear the closer we get to Prime Day 2021.

top prime day deals for 2021 Courtesy of Amazon


Best Prime Day Deals: Beauty and Grooming

Brands to watch: Braun, Panasonic, Oral-B

The personal care market is huge for Prime Day, with top-selling products for both men and women being heavily discounted. That list consists of the best colognes, deodorants, electric shavers, hair styling products and smart toothbrushes from legacy beauty and grooming brands.

This year, we’re already seeing great deals on Panasonic electric razors, Oral-B products, Bevel grooming products for men, bidets and tons more. Self-care is more important than ever in 2021, so watch these brands closely or splurge now on pampering products from head to toe.

Save Up To 22% Off Philips Sonicare Electric Toothbrushes

Always been curious about electric toothbrushes? Have you started to notice the first signs of yellowing teeth after a lifetime of coffee drinking? Then Sonicare is a brand you should watch heading into Prime Day. They make top-rated electric toothbrushes that every dentist I’ve ever been to recommends. They are, however, pricey, so any discount you can get should be taken advantage of. Currently they’re only offering their toothbrushes at relatively minor discounts, but we expect those numbers to increase.

Philips sonicare toothbrush, Amazon prime day deals 2021 Courtesy of Amazon


Save Up to 38% on BioBidet Toilet Seats

This year will go down in history as the year Americans belatedly discovered what Europeans have long known — bidets are awesome. Clean your behind like never before with one of the most popular bidets on Amazon, now discounted ahead of Prime Day.

BioBidet Toilet Seats, top prime day deals of 2021 Courtesy of Amazon

This Week’s Amazon Deals: 44% Off Amazon Echo Products, $120 Off Massage Guns and More