Prime Day Is Almost Over: See the Top Last-Minute Deals on TVs, Appliances & Headphones

After months of speculation and delays, Amazon Prime Day 2020 is finally here. And we are seriously excited to share this year’s top Prime Day deals. Amazon has promised customers more than 1 million deals across every category of the site, and SPY editors have been hard at work preparing coverage for this huge sales event. Prime Day runs through midnight on October 14 and many more deals are going to go live over the next 48 hours, so you’ll want to bookmark this page to get the scoop on the top Prime Day Deals of 2020. We also have a few other posts featuring the top deals on laptops, TVs, Kindle readers, Echo products and more goodies.

There are some killer discounts this year. In the kitchen, you can save 57% on Lodge Dutch Ovens, 40-60% on cookware from Le Creuset, Pyrex and Corelle, and 58% on the Instant Pot slow cooker. For your closet, there are enough killer Amazon Prime Day fashion deals to completely refresh your wardrobe. And, of course, plenty of savings on tech gadgets from Apple, Samsung, Nintendo, Echo, Ring and other top brands.

Below, we’ve collected the top deals to shop during Prime Day 2020 as well as answers to frequently asked questions about this shopping event.

• The Top Prime Day Tech Deals: Find deals on laptops, TVs, smart home devices and gaming accessories
• Top Prime Day Deals on Amazon Products: Amazon is offering 30-50% off Ring, Kindle, Echo and Fire TV products
• Top Prime Day Kitchen Deals: Lodge, Instant Pot, Dash air fryers, kitchen knives and more
• Top Grooming Deals from Braun, Oral-B and Panasonic
• Amazon Prime Day Fashion Deals: Dozens of deals on menswear and accessories, including some incredible discounts on watches.
• Top Amazon Prime Day TV Deals
• The Best Prime Day Deals on Laptops
• Amazon Prime Day FAQ

Remember to sign up for Amazon Prime to take advantage of the best deals. You can head to Amazon to start your free trial before the big day.

Start Your Amazon Prime 30-Day Free Trial

Best Amazon Prime Deals: Tech Gadgets

Brands to watch: Apple, Bose, Fitbit, Jabra, Sony and Samsung

Consumer electronics has been the leading product category purchased during Amazon Prime Day for the past few years. Some of 2019’s top sellers are still considered the Best Tech Gifts of 2020, from Android smartphones to fitness trackers and noise-canceling headphones. That’s still the case in 2020.

We have a post dedicated to the Top Tech Deals of Prime Day, or you can keep scrolling to see the best discounts.

Anker Nebula Mars II Pro Portable 720p Projector

Act Fast – Lightning Deal

Does anyone else miss going to the movie theater? We thought so. In the age of social distancing, an hosting an outdoor movie night is one of the best ways to safely have fun. For the next few hours, you can save 33% on this Anker Nebula portable projector, which makes this the best projector in the world under $500 right now. This deal isn’t going to last much longer, so head to Amazon to score this deal.

Bose QuietComfort 35 II Noise-Cancelling Headphones

Top-Rated Headphones

You’ll find many Bose products discounted for Amazon Prime Day, but those deals usually exclude the company’s popular noise-cancelling headphones. However, that’s not the case in 2020. Bose is offering a generous discount on the popular QuietComfort 35 II headphones for Prime Day.

Marshall Acton II Wi-Fi Speaker

Save 40%

Marshall has always had a stellar reputation among musicians, but recently the company has started making some amazing consumer products. We’re in love with their noise-cancelling Marshall Monitor II headphones. On top of that, the company has a whole line of fantastic Wi-Fi and portable Bluetooth speakers. While Prime Day lasts you can buy Marshall’s 60-watt Acton II Wi-Fi speaker and save $120. Not only does the Acton II look as good as it sounds, but it also lets you connect to your favorite tunes via Google Cast, Spotify, AirPlay or Alexa, and allows a higher fidelity sound than what you usually get from a Bluetooth speaker. 

Save up to 30% on Jabra Wireless Earbuds & Noise-Cancelling Headphones

Jabra makes some of the best audio products on the market right now, and the company’s noise-cancelling wireless earbuds are world class. They also make some of our favorite Bluetooth headsets for Zoom warriors and gamers alike. During the second day of Prime Day, Jabra is offering great discounts on a lot of earbuds and headphones. Jabra’s Elite 85h Wireless Noise-Cancelling headphones are a great alternative to more expensive options from brands like Master & Dynamic and Sony, and they’re on sale until the end of the day.

See All Jabra Prime Day Deals

Samsung Galaxy Watch Active 2

Save $40

Looking for a stylish and reliable smartwatch that can also work double duty as a fitness tracker? And do you prefer Android devices to Apple? Then the Samsung Galaxy Watch Active 2 is the best Apple Watch alternative, and it’s $40 off during Prime Day 2020. We named this one of our favorite smartwatches in 2020 thanks to its sleek design and top-notch features, which include GPS tracking, heart rate monitoring, sleep tracking, workout insights, countless available apps. This is also a great chance to score one of the year’s best Christmas gifts at a discount.

Razer Blade Gaming Laptops

Save Up To $600

Where have all the Prime Day laptop deals gone? First, tech companies like HP are hosting their own laptop sales this week. Second, laptop inventory is low in 2020 thanks to the transition to working from home for many professionals and students. However, there is still one fantastic Prime Day laptop deal to get excited about. While Prime Day lasts you can take $300 or $600 off the price of Razer’s extremely popular Blade gaming laptops.

This 15-inch gaming laptop has an 8-core, 10th-generation Intel Core i7 processor, 16 GB of RAM and a 512 GB SSD. On top of that, the Razer Blade 15 has a 1080p display powered by a NVIDIA GTX 2070 Super Max Q GPU. Best of all, this gaming machine has an incredible 300hz refresh rate, which will completely change the way your gaming experience.

Save Up to 30% off Fitbit Versa 2, Versa Lite and Aria Air

Now that the Fitbit Charge 4 has been officially announced, all signs point to the Versa 2 receiving a small price drop on both standard and special edition SKUs. If not, then it’s a foregone conclusion that older models like the Alta HR and Charge 3 will take on even lower price points.

Save Up To 56% on Fitbit Products During Prime Day

Sony WF-SP800N Wireless Sports Earbuds

New Markdown

It’s no secret that the SPY team loves Sony audio products, and we’re big fans of the company’s new WF-SP800N wireless earbuds. These noise-cancelling earbuds are designed for athletes, which means you can get your sweat on without worrying about your new earbuds. We’ve seen prices on these earbuds go up and down so far this week, but they’re consistently on sale. We expect a lot of the top Prime Day deals of 2020 to come from Sony, and this is a great product for anyone that loves music and working out.

Save 35-44% on LG 4K Smart TVs

Was $1,999, now $1,199

There aren’t quite as many TV deals during Prime Day 2020 as we’ve seen in previous years, likely because inventory is low after a year in which everyone spent extra time indoors watching Netflix. However, if you need to upgrade your home entertainment setup, then you’ll want to take advantage of these TV deals from LG. Popular Nano 9 and 8 Series Smart TVs are heavily discounted for this shopping event. These TVs offer both Google and Alexa voice assistants built-in and have LG’s signature processers for ultra-sharp picture quality.

Act Fast: Prime Day Deals on Sony OLED TVs

Save Up To $700

When it comes to TV deals, Amazon saved the best for last. In the closing hours of Prime Day you can find some amazing deals on TVs, including this Bravia OLED TV from Sony. For a little bit longer the Sony A8H Bravia OLED is available on Amazon for $1,798.99 on Amazon, $700 off the typical price. One of the best-reviewed Sony TVs, the A8H OLED TV comes with stunning 4K picture and Dolby Vision, as well as a Smart TV interface powered by Android TV. If that’s still outside of your price range, you can also find the 55-inch model on sale for $1,298.99, a full $600 off the base price.

Save 35% on Smart Home Products from GE, Netgear, Samsung and More

Is your home smart enough? Is your home Wi-Fi lagging behind your productivity needs? Prime Day 2020 offers some great discounts on top-rated smart home gadgets. You can find great savings on smart plugs, Leviton lighting switches, smart light bulbs and tons of home security products.

See All Prime Day Deals on Smart Home Products

Save Up to 50% on Garmin GPS Units & Smartwatches

If you love to run, hike, bike or work out, then you’ll want to pay close attention to Garmin’s incredible deals during Prime Day 2020. Garmin has some of the steepest discounts we’ve seen so far. Even better, these discounts include some of Garmin’s most popular products including the Vívoactive 4, Fenix 5 Plus and Forerunner GPS smartwatches.

Prime Day Deals on Garmin GPS Units & Smartwatches

Save Up to 50% off Sony Noise Cancelling Headphones

When it comes to noise-cancelling technology, no one does it better than Sony, full stop. And during Prime Day, Sony is offering up to 50% off some of its less expensive models. The newly released Sony WF-SP800N Wireless Sports Earbuds are on sale, as are noise-cancelling headphones like the WHCH710N over-ear headphones. During the workday you can easily switch from listening to music to taking phone calls and Zoom meetings. So if you need a new pair of Bluetooth earbuds or headphones and don’t want to spend more than $150, this is one of the top Prime Day deals of 2020.

Top Prime Day Deals on Sony Noise-Cancelling Headphones

Razer Gaming Accessories Up to 50% Off

Best Deals Under $25

Whether you need a new gaming keyboard, wireless mouse or gaming headset, you can find what you’re looking for on sale thanks to Razer. The popular gaming accessories company has great discounts on some of its most affordable products. Buy a premium gaming keyboard starting at just $46 or a Bluetooth gaming headset for $90. From controllers to streaming microphones, you won’t want to miss the best Prime Day deals for gamers.

Shop Razer's Prime Day Sale

Best Amazon Prime Deals: Amazon Echo, Fire and Eero Products

Brands to watch: Amazon, Eero and Ring

While Prime Day is a great opportunity to find deals on tech products from brands like Samsung, LG and Sony, Amazon saves some of the best deals for its own line of products. This year there are great deals on Echo smart home speakers, Eero mesh wi-fi systems, Ring doorbells and Amazon Fire TV products.

The most popular (and most marketed) Amazon Prime Day deals usually come from the company itself. Amazon devices are already sold at affordable prices. However, items like Amazon Fire TV Stick, Echo smart speakers, Kindles and Fire tablets receive even bigger discounts during this year’s sales event.

We’ll keep updating this post as more deals become available. In the meantime, you’ll want to take advantage of these Prime Day deals on Fire Tablets, Ring doorbell cameras, Echo smart displays and Kindle e-readers.

See All Prime Day Deals on Amazon Devices

Save 43% on Fire Tablets for Kids

Top Rated Tablet

Amazon’s Fire tablets are perfect for kids. While these devices can’t match the computing power of an iPad or Microsoft tablet, they don’t really need to. With the latest Fire HD 8 Kids Edition tablet, kids can enjoy endless hours of fun streaming Youtube videos or playing their favorite games. This tablet was designed to be as kid-friendly as possible, and that includes having a parent-friendly price. This is one of the best Prime Day deals on an Amazon product, as the retailer is knocking an extra $60 off the already low price. You can save even more money by opting for the Fire 7, which is still one of the best kid’s tablets for sale in 2020.

Save $30 on Echo Auto With Amazon Music Unlimited

Was $49.99, now $19.99

Echo Auto is a great Christmas present for the Alexa-addicted members of your tribe. And right now Amazon Prime customers can save 60% on this popular smart car device. However, on top of that, you can also get six months of Amazon Music Unlimited at no extra cost. It’s a pretty incredible deal, and you don’t have to wait for Prime Day.

Echo Show 5 Smart Display

Now just $44.99

Amazon recently revealed a new generation of Echo products, and that means you can score big savings on previous generation favorites like the Echo Show 5 smart display. This is still a top-rated product, only now you can buy it at half the price. The Echo Show 5 is like a smart speaker that also offers video calls, and it’s one of our favorite Christmas gifts for mom.

4th Generation Kindle Paperwhite for 39% Off

Does someone on your Christmas shopping list want a Kindle e-reader? Then you’ll want to order this 4th-Generation Kindle Paperwhite. During Prime Day it’s 39% off for a price of $79, the lowest price we’ve seen on a Kindle Paperwhite e-reader in years.

Save 30% on Ring Video Cameras

Upgrade your home’s smart security system during Prime Day by taking advantage of 30% discounts on Ring Video Doorbells. These Alexa compatible cameras allow you to stop porch pirates in their tracks and check in on your home remotely. During Prime Day you can score a 30% discount on Amazon’s entire lineup of Ring products including the redesigned, entry-level model for $69. You can also get the Ring Video Doorbell Pro for $169, a 32% discount from the normal $249 price tag.

Amazon Fire TV Products Are 30% Off

More concerned with fun than home security? As in Prime Days gone by, Amazon is offering some great discounts on its popular Fire TV products. Stream all of your favorite TV shows and movies on apps like Netflix, Hulu and Disney+.

Save 32% on Amazon Fire TV Products

Save 30% on eero Mesh Wi-Fi Systems

Speed up your home’s wi-fi by creating your very own mesh network. Like wi-fi extenders, Amazon’s eero system provides more juice to your home internet. And during Prime Day, you can find these top-rated products on sale for 30% or more.

 

Find More Eero Products on Sale

Best Amazon Prime Deals: Home and Kitchen Appliances

Brands to watch: Roomba, Dyson, InstantPot, Keurig and Ninja

This year’s best Prime Day deals feature kitchen gadgets from Dash, Instant Pot and Ninja. However, Amazon also has countless deals on cookware, knife sets, bakeware and other kitchen essentials. Basically, October 13-14 is the best time of the year to upgrade your home and kitchen appliances. Whether it’s a top-notch air fryer or a robot vacuum, Amazon Prime Day offers a ton of deals from the most trustworthy household brands.

Basically, if there’s anything you’ve been meaning to buy for your kitchen, this is the time to do it!

Save 35% on DASH Air Fryers During Prime Day

$30 Off Today

Prime Day just wouldn’t feel complete without a great deal on an air fryer, and Amazon saved its best Prime Day deals on air fryers for today, October 14. Now, you can save 35% on the always popular DASH air fryers, including the popular Aqua models. These 3QT air fryers make it incredibly easy to prepare healthy foods for 2-4 people, and they couldn’t be easier to clean or use. As a Christmas present, DASH air fryers are hard to beat, and this deal brings the price under $60 for a limited time.

Save 44% on Ninja Kitchen Gadgets

Save Up To $120

We’ve been counting down the hours until this sale went live. Ninja is offering one of the top Prime Day deals of 2020 by knocking 44% off the price of a top-rated blender. Create all the smoothies you could ever want with this appliance, which has an incredible 4.7-star rating. However, the savings really kick in when you order the Ninja Foodi 8 during Prime Day. The 44% discount brings the appliance’s price down to just $150, a true steal on a hybrid air fryer, pressure cooker and slow cooker in one. After more than 17,000 reviews, the Ninja Foodi has a 4.8-star rating on Amazon, which is a rare feat. This is one of the best Prime Day deals on appliances you’ll find, so act fast.

Save 40% to 60% on Kitchen Essentials from LODGE, Le Creuset, Pyrex and Corelle

Have you been eyeing a cast iron baking pan or dutch oven but struggling to justify the expense? Then take advantage of these deals before someone else does, because we’ve already seen some popular items from LODGE and Le Creuset sell out. No matter what your kitchen is lacking, you can find it on sale during Prime Day.

Save 40% to 60% on Kitchen Essentials

35% off Select Breville Coffee Makers

Nothing beats making your own coffee, especially when companies like Breville make it a seamless task. Two of its most popular coffee makers — the BDC400 and BDC450 — were available for 50% during Amazon’s limited-time Lightning Deals last year. We can see the same happening this year, so make sure to set up your notifications in the Amazon app before missing out.

Instant Pot Prime Day Deals

Starting At $50

Last year Instant Pot slow cookers were extremely popular Prime Day deals, and the same is true in 2020. Instant Pot is offering discounts on two of its popular slow cookers, which will be more than 50% off. The chance to score your very own Instant Pot for just $49.99 doesn’t come along very often, so check out these killer Instant Pot Prime Day Deals for 2020.

Save 33% on iRobot Roomba Smart Vacuums

Starting at $200

There are a lot of smart vacuums with designs on the Roomba’s throne, but the iRobot vacuum is still the undisputed king of the hill. For the full 48 hours of Prime Day, iRobot is offering at least 33% off select Roomba models including the popular Roomba 692 and i6+ models.

The Roomba i6+ is one of iRobot’s premier models, as this vacuum easily maps out different areas of your home, maneuvers around obstacles with ease and boasts a self-emptying and charging feature. However, shoppers on a tighter budget can opt for one of the brand’s more affordable models, which will still run laps around your ordinary vacuum cleaner.

Save 33% on iRobot Roomba Smart Vacuums

Up to 44% off Keurig K-Mini Coffee Maker & Pods

Deal of the Day

The SPY team is split between genuine coffee snobs and Keurig devotees. Sometimes, a single-serve coffee maker is all you need to get your morning caffeine fix. Thanks to Prime Day, you can score 44% off Keurig’s popular mini coffee brewer and pods.

See All Keurig Prime Day Deals

Top Prime Day Deals: Apparel and Accessories

There are so many great deals on watches, shoes, workout gear and designer jeans that we had to create a separate post for all of the top Prime Day fashion deals. Keep scrolling to find some of the highlights, which include great deals on TIMEX watches and Levi’s jeans.

Save Up To 40% on Levi’s Denim for Men & Women

A lot of Amazon Prime Day 2020 deals on apparel and shoes are already live, and you can find major savings on some of your favorite Levi’s essentials. Right now you can save up to 40% on Levi’s 511 Skinny Jeans and other crowd favorites.

Shop All Levi's Prime Day Deals

Timex Weekender 38mm Watch

Starting at $38

Whether you’re shopping for yourself or trying to get a headstart on Christmas gifts for men, you can’t go wrong with a Timex watch. These affordable timepieces have a classic and timeless appeal that never goes out of style, and right now Timex has huge deals on some of their most popular men’s and women’s watches. We especially love the brand’s Weekender Watch, currently 28% off via Amazon Prime

Save 50-70% on Watches from Bulova, Citizen, Diesel & More

For Prime Day 2020 the online mega-retailer has gone all-in on men and women’s watches, and there are some truly insane discounts. Whether you prefer sportier watches from TIMEX or classic timepieces from Bulova, you can find styles you love at prices you can afford. This is also a great chance to buy a designer watch as a Christmas present, as designers like Kate Spade, Diesel, Tommy Hilfiger and Rebecca Minkoff are also included in this sale.

See Top Prime Day Deals on Watches

Up to 35% off Calvin Klein Underwear for Men & Women

Because everything 90s is new again, Calvin Klein underwear is extremely popular in 2020. Both men and women are rocking the designer’s signature underwear, which is discounted 35% for Prime Day. While new underwear isn’t quite as exciting as a new 65-inch TV, this discount is still one of the top Prime Day deals of 2020.

Shop Prime Day Deals on Calvin Klein Underwear

Up to 35% off Under Armour for Men & Women

Get your fitness fix at a discount during Prime Day. Under Armour has a great sale on all of the workout gear, apparel and running shoes you need to stay in shape this winter. Stock up on everyday basics like workout socks or pick out a new pair of trainers before this sale ends. And if your gym is still closed due to COVID-19, you can save 44% or more on Under Armour leggings and sweats to help you stay warm during those cold night runs.

See All Prime Day Deals on Under Armour

Best Amazon Prime Deals: Beauty and Grooming

Brands to watch: Braun, Panasonic, Oral-B

The personal care market is huge for both men and women with many of the top-selling products on Amazon being heavily discounted for Amazon Prime Day. That list consists of the best colognes, deodorants, electric shavers, hair styling products and smart toothbrushes from legacy beauty and grooming brands.

This year, we’re seeing great deals on Panasonic electric razors, Oral-B products, Bevel grooming products for men, bidets and tons more. Self-care is more important than ever in 2020, so take this time to save hundreds of dollars with the top Prime Day deals on beauty products and grooming essentials.

Save Up To 50% Off on Oral-B Electric Toothbrushes and Teeth Whitening Kits

Always been curious about electric toothbrushes? Have you started to notice the first signs of yellowing teeth after a lifetime of coffee drinking? Then Oral-B has the top Prime Day deals of 2020 for you. This is the perfect chance to satisfy your curiosity and save 50% or more on popular electric toothbrushes and teeth whitening kits. Plus, you can also find great deals on kid’s electric toothbrushes.

Oral-B isn’t the only brand offering major discounts on electric toothbrushes this year. If you still haven’t found the right toothbrush for you, head to Amazon to find 50% discounts on more best-selling electric toothbrushes from Colgate and Panasonic.

Get 50% Off Electric Toothbrushes for Prime Day

Save 20% on Bevel Grooming Products

Bevel is one of our favorite men’s grooming companies, and they offer premium skin and hair products for men with sensitive skin. This black-owned company is making major waves in the grooming world, and the company has some very compelling discounts. This is the perfect time to buy the famous Bevel electric shaver. And if you’re unfamiliar with this grooming brand, try their Shave Kit.

Save Up to 59% on BioBidet Toilet Seats

This year will go down in history as the year Americans belatedly discovered what Europeans have long known — bidets are awesome. Clean your behind like never before with one of the most popular bidets on Amazon, now discounted for Prime Day. While supplies last you can enjoy steep discounts on BioBidet’s popular personal hygiene products.

Save Up To 42% on Waterpik Water Flossers

Prime Day 2020 has some of the best deals we’ve ever seen on personal grooming products. Case in point: Waterpik is offering a 42% discount on its popular Waterpik devices. These water flossers will let you say goodbye to painful flossing and upgrade your dental hygiene routine.

Prime Day Deals on Waterpik Flossers

Gifts for Her: Save 40% or More on FOREO LUNA 2 Facial Cleansing Brush

This popular facial brush was one of SPY’s top gifts for women in 2019 and 2020. Thanks to Prime Day you can save 40% or more on this skincare tool. Any gal in your life would be thrilled to find this under the Christmas tree, so take this chance to save big.

More Top Prime Day Deals for 2020

With so many deals and discounts, it can be hard to know where to start on Prime Day. In addition to the great deals featured above, we wanted to highlight a couple more deals that you won’t want to miss. From steep discounts on Samsonite luggage to 50% discounts on DNA kits, check out these Prime Day deals while they last!

Save 50% on 23andMe DNA Kits

Marked Down to $99

DNA Kits are always some of the most popular Prime Day deals, and this year 23andMe has a great promotion. Prime shoppers can save 50% on the Health and Ancestry report, which brings the price down to just $99. You can buy one as a Christmas gift and one for yourself at that price.

Up To 50% Off Samsonite Luggage

Starting at $109

Okay, okay, we know you aren’t traveling a lot right now, but the world has to get back to normal eventually, right? During Prime Day 2020 Samsonite is having a huge sale on hard-bodied spinner suitcases and luggage sets. Samsonite suitcases can last for decades, and this is an incredible discount for travelers.

See All Samsonite Prime Day Deals

Prime Day Deals on Home Gym Equipment

Up To 50% Off Exercise Machines

Building out your home gym? Amazon has included a ton of great deals on home exercise equipment. You can stock up on basics like non-slip gym mats, power racks and weightlifting benches. However, if you really want to save some money, you’ll want to check out the Prime Day deals on exercise machines. This is your chance to buy a rowing machine or exercise bike on sale, so head to Amazon to take advantage of these discounts before they come to an end.

Save 30-50% on Home Gym Equipment

Last-Minute Mattress Deals: Save 20% on Casper and Ashley Chime Mattresses

Need a new mattress? Then the closing hours of Prime Day is the best time to go mattress shopping. You can save 20% on top-rated mattresses from Casper, Tuft & Needle and other popular bed-in-a-box mattress companies. Prime Day is almost over, so get your orders in before time runs out.

Prime Day Mattress Deals - Save 20%

50% Off LifeStraw Personal Water Filter

Just $9.99

During Prime Day 2019, this personal water filter was the #1 selling product on Amazon. Once again, the LifeStraw is marked off 50% for Prime shoppers. This year has been unusually stressful, and we’ve seen surging interest in emergency kits and survival gear. That’s why this water filter is the perfect stocking stuffer for Christmas 2020, but after the year we’ve had, you should buy one for yourself just to be safe.

Everything You Need To Know About Amazon Prime Day 2020

Amazon Prime Day 2020 is finally here, and ambitious online shoppers are already snatching up the best deals. While earlier this year we thought Prime Day was going to take place as planned in July, it was postponed until October 13-14. That means shoppers will have 48 hours this year to find the best deals.

For Amazon Prime Day 2020, the company has promised customers more than 1 million deals. Customers can save big on products from popular brands like Keurig, Under Armour, Ring, Coleman, Marvel and more.

In addition, Amazon is making a big commitment to support small businesses that are struggling in the ongoing financial crisis caused by COVID-19.

“This Prime Day, Amazon is increasing its commitment to small business selling partners by designing Prime Day to support them with its biggest small business promotion yet,” the company wrote in a recent press release. “Amazon is investing more than $100 million throughout the holiday season on new promotional activities to help small businesses around the world and enabling hundreds of thousands of smaller companies to sustain and even grow their sales despite the COVID-19 crisis and beyond.”

Amazon’s annual event has grown to become one of the biggest online shopping days of the year, right next to Black Friday, Cyber Monday and even Nordstrom’s Anniversary Sale. We don’t know exactly how much money Amazon made in 2019, but we do know the company saw billions of dollars in sales in just 48 hours. Amazon shoppers also spent $2 billion at independent small and medium-sized businesses who list products on Amazon, according to Jeff Bezos.

In a statement released last year, Amazon revealed the best-selling items during Prime Day 2019:

• Amazon customers bought more than 1 million toys
• 350,000 luxury beauty products
• 300,000 headphones
• 200,000 televisions
• 100,000 laptops
• The LifeStraw Personal Water Filter was the top-selling product overall, followed by the Instant Pot DUO

Details on the best Amazon Prime Day deals of 2020 remain scarce at the moment, though based on Amazon’s track record, we have some strong predictions on what to expect this year. From brands to watch to hot sellers and discounts, here is everything you need to know about the sixth annual Amazon Prime Day.

What Is Amazon Prime Day?

Amazon Prime Day originally started in July 2015 as a celebration of the company’s 20th-anniversary site launch. As part of Amazon Prime Day, the company announced a one-day sales event for Prime members that was to be “one of the biggest deals extravaganzas in the world,” according to then-Amazon Prime VP, Greg Greeley. Over the years the event has expanded from a 24-hour event to a 48-hour sale that takes place in countries all over the world.

When Is Amazon Prime Day 2020?

On September 28, Amazon confirmed the long-rumored date for Amazon Prime Day 2020. After several COVID-related delays, Amazon announced they would be hosting Amazon Prime Day on Tuesday, October 13 and Wednesday, October 14. That means you’ll have a full 48 hours to shop.

Do I Need to Pay for an Amazon Prime Membership?

Technically, no. You can sign up for a 30-day free trial and still shop for Amazon Prime Day deals. Those who want to join can purchase an annual membership for $119 per year ($12.99 monthly), while students and anyone with a valid Electronic Benefits Transfer (EBT) or Medicaid card can purchase a membership for nearly half the price. A membership grants you access to a plethora of Amazon services (e.g. Prime Video, Prime Music, Whole Foods) and other special promotions throughout the year.

Will COVID-19 (Coronavirus) Affect Amazon Prime Day?

COVID-19 has already affected this year’s Amazon Prime Day deals. The event itself was delayed from July to October. With numerous retailers being affected by the nationwide pandemic, a recent warehouse worker strike, and a global recession that experts are claiming “is not a one-quarter event,” there was a lot of uncertainty surrounding this year’s event. However, due to malls and many department stores still being closed online shopping is having quite the moment mid-pandemic. Now that Amazon has confirmed the date, we don’t expect any further postponements.

The Best Amazon Prime Deals to Expect in 2020

Amazon has announced 1 million Amazon Prime Day deals across all major shopping categories in 2020. This includes tech, style, home and kitchen appliances, fitness, security, beauty and grooming, and gear. Let us not forget Amazon’s own devices as well.

More than 175 million items were sold last year. Some of last year’s best-sellers across the globe include the Nintendo Switch (Mexico), Lifestraw Personal Water Filter (U.S.), Sony PlayStation Classic (UK), and 23AndMe Health + Ancestry Kits (Canada) to name a few.

If you don’t want to miss out on the best Amazon Prime deals this year, make sure to bookmark this page to be up to date on the latest deals. As soon as new deals go live, we will be regularly updating this page with deals based on category, price, and popularity.

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