* AT&T offering free HBO to select customers
* Must be signed up for “Unlimited Plus” plan
* If you’re an existing customer and already have HBO, you’ll now get it free
AT&T is banking on HBO to lure customers away from its competitors. The company, which recently acquired Time Warner, is leveraging Time Warner’s television assets to help boost its own offerings.
AT&T is now offering free HBO access to any customers on its “Unlimited Plus” wireless plan.
For any Unlimited Plus wireless customer who also subscribes to one of AT&T’s video services, including DirecTV Now, DirecTV, or U-verse, the channel will be offered for free through the service they already use. And if you’re an AT&T customer and already have HBO, you’ll no longer have to pay for it.
AT&T had previously been offering a DirecTV plan that included “free HBO,” but only for a limited-time. The DirecTV offer would then switch over to include HBO for $5 extra a month. It was still cheaper than subscribing to HBO Now on its own, but we prefer free.
Along with the launch of free HBO, AT&T is also incentivizing customers to sign up for its video services by offering a $25 monthly video credit towards DirecTV, internet-only DirecTV Now, or U-verse. This credit remains active as long as the customers are on the Unlimited Plus wireless plan.
AT&T’s Unlimited Plus plan includes unlimited data, talk and text, plus 10 GB of WiFi tethering per phone. Streaming HBO will not count towards your data cap.
The unlimited plan and unlimited streaming brings AT&T in line with rivals like T-Mobile, who already offers something similar through its much-discussed Binge On service.
The free HBO via AT&T’s wireless plan isn’t just a promotion for new customers – it will apply to existing subscribers, too.