* Facebook can now detect fake accounts more easily
* Killing off spam accounts will help decrease fake news
* New program also targets businesses that buy likes
Facebook is stepping up efforts to free your network from fake accounts and spam. According to Facebook’s Protect and Care Team, the social network can now detect fake accounts more effectively, by using an upgraded algorithm that detects patterns in inauthentic profiles. Some tell-tale signs of spam: posting the same thing over and over again, or flooding followers with messages and posts.
By upgrading its technical ability to detect spam. Facebook hopes it will also be able to cut down on the spreading of fake news on the platform. It’s an initiative that Google recently announced as well, as more and more users complain about the proliferation of false information and questionable sites. As for Facebook, any posts that come from “untrustworthy” or unclear sites will now be labeled with a warning banner.
The new moves also include cutting down on fake “likes” and followers. Similar to Instagram, people and businesses on Facebook have the ability to purchase likes and boost their number of followers. While it’s not exactly on the same level as a spam site, Facebook is pushing for greater transparency, so that users are aware of these practices, to better decide what pages to trust and follow.
There is a security risk to using these Facebook “promoters” as well. Many sites that promise increased engagement and “likes” are actually phishing sites that can mine your information when you click on them.
So far, the security upgrades seem to have been working. Facebook says they killed 30,000 fake accounts in France recently, and more action will be on the way.