* Instagram’s efforts to become social media’s all-inclusive app continue
* The app will launch new feature to its bookmarking tool, similar to Pinterest Boards
* Feature will be added to Instagram interface later this week
In Instagram’s latest efforts to monopolize the social media market, the photo-sharing app will unveil a Pinterest-like feature to its bookmarking tool sometime this week. Last week, Instagram implemented a new Snapchat-esque addition to its direct messaging platform, allowing users to send ephemeral photo and video direct. This week, it seems they’re aiming at Pinterest, expanding their bookmarking feature to include private collections, or private albums to store the posts you’ve saved. These albums function similarly to Pinterest’s photo-organizing platform, allowing users to save imagery from other users in albums called “boards.”
In their announcement this morning, Instagram says the private collections will allow users to categorize and manage their bookmarked posts into albums privately, making for easier and quicker access. When you save a post, you will now have the option to create a new album, name the image, or add it to an existing album, similar to Pinterest’s boards. “Whether you want to plan your next day trip, revisit your favorite artists’ illustrations or always have some animal videos on hand, collections can help you keep track of the posts you want to remember,” Instagram said in their announcement. The collections page will be stored in the same place as the bookmarked posts, accessible by holding down the bookmark tab.
Instagram released the original bookmarking tool back in December 2016 in response to users frequently wanting to save posts to refer to again later — whether to show a friend or use for inspiration later for creative projects. Instead of saving the posts via screen shot, the bookmark tool allows you to privately save posts to look at later directly in the app.
According to Instagram, the bookmarking tool has been popular addition to the app, with 46% of users bookmarking at least one post. The new collections feature will make bookmarking more powerful, and perhaps allure Pinterest users to collect their inspirational imagery in Instagram directly, rather than having to switch to the Pinterest app.