Amazon Will Stream Thursday Night Football

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* Amazon will stream Thursday Night Football for 2017 season
* The deal reportedly cost $50 million
* This is five times the amount Twitter reportedly paid for the same rights last year

On Wednesday, the NFL announced it had reached an agreement with Amazon to deliver a live digital stream of Thursday Night Football games for the 2017 season. Amazon Prime Video will stream the NBS and CBS-aired games across all devices in a deal that reportedly cost $50 million. The NFL will continue implementing its Tri-Cast model: broadcast via NBC and CBS, Cable via the NFL Network, and Digital, now via Amazon Prime Video. Digital rights formerly belonged to Twitter last year.

Amazon Prime Video currently has tens of millions of members, and games will be accessible in over 200 countries. Amazon had partnered with the NFL previously, on the Emmy-nominated Amazon Original Series All Or Nothing, which is about to begin its second season.

Jeff Blackburn, Senior Vice President of Business & Development Entertainment at Amazon, has stated the company’s “focus is on bringing customers the best premium video programming, when and how they want to watch it. Streaming Thursday Night Football on Prime Video is a great step for us toward that vision.”

Amazon is the world’s fourth-most valuable company, and it reportedly paid five times what Twitter paid last year for the streaming rights. However, Twitter broadcast the games for free and was reliant on advertisers. The new deal covers 10 games this fall.