Little-Known Tinder Algorithm Measures a User’s Skill

A Secret Tinder Algorithm Measures Dater's
Mandatory Credit: Photo by Jeff Blackler/REX/Shutterstock (5031751ac) Tinder app logo displayed on a smartphone, London Various

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* Tinder ranks users based on their desirability
*A new version of the app is available for high-profile users 
* People who are invited can also invite their friends

For months now, Tinder has been using a service called Tinder Select to offer celebs, stars and extremely beautiful people an exclusive version of the app. 

Apparently, the only way to use the app is to receive an invite from Tinder. From there, the selected users have the option to invite their friends. Unfortunately, people who are nominated aren’t able to invite others.

While it’s still unclear how Tinder chooses who’s able to join the new version, it’s a fairly safe bet to assume it’s at least partially based on a user’s success rate. That’s because Tinder uses a hidden ranking system to determine a user’s popularity. By assigning people what’s known as an “Elo rating,” Tinder can keep track and rank everyone’s swipe-to-match ratio.

Elo ratings are used to measure a user’s skill level. In this case it’s used to measure a user’s overall desirability. So every time you get a match on Tinder your Elo may increase, but every time you match someone and they don’t match back, it may go down a notch or two. Last year Tinder let a writer for Fast Company check his Elo score — he wasn’t happy.

Tinder Select looks and feels like the regular app, only the patented red logo is a sleek turquoise-blue. It’s also built into the main app, which allows users to toggle the version on and off.

While no one really knows exactly how long Tinder Select has been available, but estimates place it around six months or more. As for how to improve your rating to hopefully score an invite? The best bet is to just keep swiping away.