* Twitter COO reveals plans to air live video content
* Content will stream 24/7 through Twitter website and app
* Twitter had rights to NFL games last year
Think Twitter is just for catching up on headlines? Think again.
The way you use and interact with Twitter could be changing very soon, after the company’s CFO and COO Anthony Noto announced plans to air live video content 24 hours a day, 7 days per week via both the Twitter website and app. Noto made the reveal in an interview with BuzzFeed News.
This wouldn’t be that much of a stretch for Twitter, which currently hosts a number of live broadcasts, especially from big events around the world (I.e. election coverage). It also hosts programing from media companies like Bloomberg and Buzzfeed. Twitter also struck a deal last year to air NFL Thursday night games, though the league has now granted rights to the 2017 season to Amazon.
But whether people will use Twitter for regular content around the clock, remains to be seen. Analysts believe Twitter will find the most success with streaming news, since that is the type of information people use the app for anyway. Live event coverage — like award shows or Coachella — could also prove to be an audience draw.
Streaming services like Netflix, CBS All-Access and Hulu aren’t too worried just yet. Insiders say those platforms still offer more variety and familiar programming for audiences, so they know what to expect and what they’re getting when they sign on.
So far, no news on when Twitter’s live TV is expected to launch.