Understandably, savvy people turn to reviews and star ratings to help decide whether to take a risk on their new purchase. It’s become the norm to filter out for the top-rated, especially if you can get it for a reasonable price. So buying a product with only a handful of reviews can be daunting.
But every ‘top seller’ had to start somewhere. Products don’t come into the market with thousands of reviews, and building up their devoted followings takes a while. It can be easy to overlook some underrated gems that don’t get as much attention as the air fryer or the countless storage boxes. Here are 38 underrated products that deserve your attention and could be a total game-changer. Don’t let these hidden treasures slip through the cracks.
Never Forget To Water Your Plants Again With These Lifesavers

If you keep forgetting to water your plants regularly or want to take a trip for a few days, these plant watering spikes have got you covered. Attach it to these; they will give out just enough water so that your plants are not under or overwatered. All you have to do is reuse an old bottle and fill it with water. You’re safe for up to 10 days before you have to refill.
Organize Your Shower Products With This Shelving Unit

The amount of products we need to remember to take into the shower these days is borderline ridiculous, but now you can organize your products using this sleek shelving unit so they’re all to hand. This stick-on shelving unit is excellent as you don’t have to drill any holes. There are also attachable hooks that you can pop your mitts and flannels on when you need them. There are also three colors to choose from – bronze, black and gray, depending on your aesthetic.
Game-Changing Under-Shelf Baskets That Make the Most of Your Space

It’s all about making the most of your space. These under-shelf baskets make sure you’re using all the available space and can be used in cabinets, bookshelves, desks, and even closets. Unlike most models, this one comes with removable hooks so you can configure how it works best for you. It’s easy to assemble and you don’t need fancy tools.
Cut Through Corn in Seconds With This Stripper

Make life easier for yourself with this corn kernel stripper. It’s so much safer than using a knife and quicker too. It has a serrated blade that makes it easy to cut through three rows of kernels at a time. ‘I ordered one of these for my elderly father, who still likes cutting corn with a knife on a bowl, he developed some dexterity issues this last year, so I thought I would order this and see how it worked. Honestly, I did not expect much; it blew my mind! The corn came off the cob, like a hot knife going through butter!’ one user said, and they also ordered one for themselves.
This Over-the-Door Organizer Will Change Your Life

This over-the-door organizer is incredibly versatile. If you’re fed up with tripping over your shoes, you can file them away behind closed doors. Or, it can work for a pantry or cleaning products. The beauty is in the spacious, clear pockets so you know what you need to get your hands on quickly.
Get Rehydrated With This Collapsible Water Bottle

Carrying an empty water bottle can be inconvenient. This 12-ounce silicone bottle is fully collapsible, making it easy to stash in your bag or even pocket (if you’ve got big ones). The bottle can also hold hot drinks and can be popped into the dishwasher when you’re finished. The water bottle comes in different colors and has been designed lightweight with travel in mind.
These Rug Grippers Are Reusable, So You Can Clean Them

Everyone loves a rug that doesn’t slide around. Rug grippers are nothing new but these are reusable. The washable grippers can be used on hardwood floors and keep your carpets exactly where you want them. When it’s time for a good clean, you can remove them easily without any residue or damage to the floor. One reviewer, who gave them five stars, said: ‘I have tried several types of these over time, and most barely stop sliding. These adhere very easily and keep the rug in place. We have a rug by the entryway that guests slide on, and these feel like they are doing the trick!’
Stream While You Shower With This Handy Waterproof Phone Cover

We know what it’s like when you’re five episodes into a show, well on your way to finishing it in one day, but you realize that you stink. There’s no need to break off; you can take your phone into the shower. This waterproof cover allows you to stream, chat and more from the comfort of your shower or bath. It can fit most sizes and can be secured to a wall. It even has anti-fog tech so that it won’t steam up.
Stop Your Jewelry From Getting Tangled With This Display

Every influencer loves the acrylic aesthetic, but this jewelry display offers style and substance. It’s an easy-to-assemble storage solution to keep your necklaces from tangling. You can also keep your work lanyards in one safe place (phew), as well as bracelets and bangles. One five-star fan wrote: ‘Love this item. It doesn’t take up a lot of room, and I can hang all of my jewelry on it.’
These Bags for Storage Especially When You’re Tight On Space

We’re all very familiar with food storage solutions, as we’ve been taking meal prep seriously for a while now. But these reusable silicone bags are a great solution as they’re leakproof and don’t take up much space. You pinch the top together so there are no fiddly zips to tackle or lids to find. They’re also multi-purpose and can be used for anything from snacks (we all need snacks) to cosmetics, swimwear, and more. You can even pop soup in there!
Genius Bag Light to Stop You Searching in the Dark

Instead of rooting around in the depths of your bag where you can’t see anything you can now quickly get to what you need with this super lightweight bag light. You can clip it onto the inside of your bag so that it’s there whenever you need it. The battery-operated light is touch-activated and stays on for around 10 seconds, hopefully all the time you need.
Keep Your Paper Together With This Staple-Free Stapler

If you’ve made a promise to keep on top of your paperwork this year, the Paper Clinch can help you do that. Instead of searching endlessly for staples, you can simply clip and go. It can secure up to five sheets of paper together at once. It punches a little table into wherever you use it, then folds the cutout to attach the paper neatly. You’ll never have to worry about removing staples before using the shredder.
Roll on Your Sunscreen With This Applicator

This sunscreen applicator might have been designed for kids, but it’s great for everyone. Slathering sunscreen on with sandy hands will be a thing of the past as this applicator makes it easy. It has a built-in sponge that helps to rub in the lotion, so you don’t need to get sunscreen all over your hands. All you have to do is pick your favorite sunscreen, snap it on and roll it.
Never Miss a Spot While Shaving Again With This Extendable Razor

Shaving just got a whole lot easier. This super-long razor has a 16-inch reach when extended; chances are, you’ve never seen anything like it. It eliminates the need for over-extending, bending awkwardly, or straining. The razor folds up when you’re not using it, making it ideal for travel. After several hip operations, one customer was delighted: ‘Highly recommend for anyone with a disability or after a surgery that makes it hard to shave your legs, ladies. This is amazing!’
Relieve Your Tired Feet by Wearing These Toe Gems

You would be wrong if you thought this was a fancy pedicure set. This colorful toe separator has been designed to give instant relief to feet that suffer from ailments like plantar fasciitis, bunions, hammer toes, chronic foot pain and more. The aim is to stretch out your toes and make your achy feet more flexible. You initially pop the YogaToes Gems on for 15 minutes and then gradually increase the time as you strengthen your feet.
Help Your Dandruff With This Scalp Massager

Take this scalp massager into the shower when you wash your hair. It’s designed to help you become flake-free by improving circulation and stimulating hair follicles. People can spend a fortune getting rid of dandruff with expensive solutions and treatments, but this scalp massager works wonders. One happy customer, who gave it five stars, wrote: ‘This massager is great because it’s all soft silicone, which I prefer for in the shower for two reasons, cleanliness & if accidentally dropped it won’t break like the ones with the plastic handles! I also use this for serums, and it has been fantastic so far.’
Stop Throwing Your Stuff Into Your Backpack and Try This Smart Organizer

Instead of mindlessly throwing your stuff together into a backpack, this insert means that every item will have a place so you can find them easily. It has a zipped and cushioned compartment to store a laptop and areas to store things like wallets, phones, bottles and lunch bags. The felt material gives it a luxe feel and is lightweight too. The organizers come in three sizes.
This Shopping Bag Storage Keeps Your Space So Much Tidier

Grocery bags can be messy. How often do you get caught short because you forgot where your reusable bags were? Having one central place to store your bags will not only make your home tidy, but you could also save money. You’re more likely to take them with you if you have a dedicated space.
This Glass Kettle Is a Game-Changer For Tea

Make a perfect cup of tea every time with this super kettle. The electric device has a removable tea infuser to make your favorite brew with minimal fuss. You can set the temperature for the type of tea and even noodles and oatmeal. The glass kettle has a keep-warm mode so you can have a nice cup of tea for up to two hours before re-boil.
Stop Stinky Fridge Smells With This Powerful Deodorizer

Are you tired of opening up your fridge and wondering what’s died? This deodorizer will remove all of the icky smells. It uses advanced decomposition technology to eliminate the source’s potent odors and even keeps food fresher for longer. It’s said to be more effective than traditional methods like baking soda and, even better, chemical-free. It’s also great to use in other small spaces like gym bags, suitcases, drawers, and anywhere else that gets stinky.
Detail Your Own Car Like a Professional With This Powerful Vacuum

Cleaning your car or truck like a pro will be no problem with this mini vacuum. It’s lightweight and makes it easy to tackle those crumbs, dust and spills. It’s got different nozzles for hard-to-reach places and even though it’s small, it packs a lot of power and can tackle everything from sand to pet hair. One customer who gave it five stars said: ‘I tried this in my Mustang, and it was ok at first. I didn’t realize that the car had to be running to get a great suction. Let me tell you, once the car’s accessory power is on, this little thing is really powerful. It’s perfect for what I needed it to do. It has all the accessories needed to vacuum and detail the Mustang properly. This is perfect for anyone looking for a free vacuum for their car at a moment’s notice.’
Cook Rice Perfectly Every Time With This Cooker

If you struggle to cook rice, you’re not alone. Even though it’s a staple in most households, it can be tricky to get right. But this rice cooker is excellent for small families, students, and meals for one. This handy device is available in blue and comes with a measuring spoon, so you get the quantities right each time. It has eight cooking functions: rice, noodles, porridge, soup, simmering, yogurt, baking cakes, and steaming. What can’t it do?
Light Up Your Life With This Electric Lighter

Never worry about the wind or the rain again with this electric lighter. It recharges fast, but you won’t have to do that often because it works for approximately 1000 lights. It even works on the shortest wicks. It comes in so many cool designs, from anaconda to leopard print.
Get a Helping Hand With This Bag Holder For Meal Prep

Meal prep is fabulous until you start figuring out where to store it, and if you need more space, you need to get clever. This bag holder makes it easy. It’s designed to hold the bag open while you pour in soups, meats, veggies, casseroles, stews, and more—no more mess. You can quickly stand your gallon-size freezer bags in it and avoid waste and spills.
Catch Laundry Detergent Spills With This Holder

This laundry detergent catcher will keep your laundry area tidy and free of spills and save you money in the long run. There’s no more waste with this cup holder, which is easy to clip onto most large-sized bottles. It will also save time on cleaning up. One happy customer, who gave it five stars, said: ‘For me, the best thing about these is I no longer have a mess of detergent and softener on the top of my washer! Something so simple but makes such a difference.’
This Spatula Set Gets Every Last Drop Out of Bottles

Get every last drop out of your bottle, condiments or cosmetics with this pack of spatulas. The double-head means you can flip between a spoon or a spatula, depending on your needs. They come in different sizes and can be used for anything from applying face masks to peanut butter on your sandwiches. Great value for money!
Keep Your Bubbles With These Can Lids

Keep your drinks fizzy with reusable can lids. Flat soda can be pretty grim so popping one of these lids on is a no-brainer. Traveling becomes a lot more chilled as it will keep your drinks from spilling over as well as attracting any unwanted bugs. You don’t need that extra protein. This set comes in six colors, so you can identify which one is yours quickly too.
Take These Fabulous Expanding Face Sponges Away With You

These face sponges don’t take up much room until you pop them in water, which is when they expand. The all-natural sponges are gentle but effective exfoliators and are brilliant at removing the day’s grime and sloughing away dead skin. These compressed facial wipes are fully biodegradable and can be reused.
Relieve Tension With This Tiny But Effective Acupressure Tool

This small tool does quite a big job. Users have claimed it’s relieved their arthritis; others have been using it for jaw pain and headaches. The acupressure tool has had great feedback, as one customer wrote: ‘I had tight muscles in my lower legs, and this helped release a lot of that tension. It allows you to apply pressure directly to the spot you want.’ I use it any time I’m feeling extra sore or tight.
Protect Your Curls With This Satin-Lined Hat

You might have heard of satin pillowcases, but have you ever thought about satin-lined beanie hats? When it’s cold beanie hats are a staple, but if you have curly hair a hat like this can help you preserve your curls and avoid frizz. Users are happy too, one customer who gave it five stars, said: ‘This hat is great!! Not only is it comfortable and warm and covers my ears well, but it also doesn’t itch my head or create a bunch of static in my hair!’
Take Your Own Utensils Wherever You Go With This Clever Duo

We all want to cut back on single-use plastic, and this fork and spoon mean you can take your own. The duo can be separated when you need. They’re slightly longer than your usual utensils, making them great for deeper containers or bowls when you’re on the go. The duo comes in three colors – red, grey and blue. One customer recommended them for camping: ‘These are so great; I love how they slide together for storage, then slide together another way for a long fork or spoon. Works great with dehydrated meals. Sadly I lost my set on the trail. Hope to get a new one soon.’
Smarten Up Your Existing Blinds Without Having to Replace Them

Make your blinds smart by fitting this Blind Tilt. Instead of spending a fortune on replacing existing blinds, you can fit this device which can open or close your blinds by remote. The device comes with a solar panel for environmental-friendly charging, and it even has a built-in light sensor that makes it automatically adjust depending on the brightness outside.
Sleep Tight With This Headband

Insomniacs have designed this headband. After calling upon experts, this sleep headband was created to slip on for a better night’s sleep. It comes with free hypnotic stories and sounds to lull you to sleep. The rechargeable headband can be programmed with sound loops so that you block out noises that might disrupt your sleep. Great if you have traffic nearby, planes overhead, or even a loud dog next door. One charge will last you 10 hours, or an epic night’s sleep.
Moisturise Your Hair With This Conditioner Bar

You’ve undoubtedly heard about shampoo bars that have become increasingly popular for travel and as an environmental alternative to plastic shampoo bottles. Now there’s a soap bar conditioner infused with Argan Oil, which works wonders on dry and damaged hair. The two-ounce solid conditioner means you can travel easily as it’s lightweight and can be popped into hand luggage.
Get a Deep-Tissue Massage at Home With This Gun

Get a powerful, deep-tissue massage without visiting a spa with this massager. Unlike most massage guns, which use a linear percussive action, this model uses orbital massage motion. This means that it can turn and use motions similar to the kneading and sweeping of the hands of a masseuse. It comes with three different heads depending on tenderness, location, and the level of pressure you need.
Keep Your Dog Smelling Fresh With This Pet Spray

You love your fur baby, but boy, can they smell. This perfume and cologne spray is entirely natural and promises to neutralize stinky odors. When you’re in between baths, you can use this spray to not only eliminate smells but also work to moisturize, detangle and prevent shedding. It’s free from chemicals making it extra safe to use on your puppy.
Don’t Let Your Coffee Go Cold With This Set

Don’t you just hate it when your coffee goes cold? This coffee warmer and stainless steel mug work together so you never have to endure that again. You can set the desired temperature and return to your drink when ready. It can stay warm all day.
Take The Chill Off With This Hand Warmer

Keep your hands warm with this rechargeable hand warmer. If you’re off to the slopes, working outdoors, or someone who just suffers in the cold, this is a handy device to make you more comfortable. It comes in five colors and gives you reliable heat for up to nine hours.