WWD: Asics Donates 50,000 Pairs of Shoes as Part of New Campaign

asics
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* Asics donated 50,000 pairs of shoes worth $1.5M to Girls on the Run
* Part of promotion that kicked off before New York City Marathon
* Girls on the Run supports students in third through eighth grade

The results are in from a new give-back campaign launched by Asics this past fall. The California-based footwear brand says it donated 50,000 pairs of shoes to “Girls on the Run,” a national organization that seeks to instill confidence and character in young girls as they train together for a 5k.

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From WWD:
The Irvine, Calif.-based American division of Asics said it donated 50,000 pairs of shoes, worth $1.5 million, to Girls on the Run as part of its Extra Mile promotion that it kicked off before the New York City Marathon in November.

The campaign, which included digital, social, advertising, outdoor and retail activations, ran from Oct. 13 through Nov. 30 and invited athletes to run four miles instead of three and input their participation in the company’s newly acquired Runkeeper app.

“Our partnership with Girls on the Run for this movement brought our like-minded groups together to create positivity in society through sport,” said Roeya Vaughan, vice president of marketing for Asics America. “The fact that the movement exceeded our expectations is an exhilarating validation that people continue to be inspired by the positive impact sport can make in all our lives.”

Girls on the Run is a physical activity-based youth development program for third through eighth grade girls across the U.S.

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