Beauty’s Next Big Thing? Body Care

Body Care Beauty New Trend
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Skincare and cosmetics will never go out of style, but Women’s Wear Daily reports that body care products like lotions and exfoliating scrubs, are making a big splash in the beauty market. Find out more from WWD and shop our favorite body care products below:

From WWD:
A single white space has emerged in an oversaturated beauty market: body care. There’s a lift in body-care sales and consumer interest in the category being felt industry wide right now. While this stems from a mature consumer seeking the same anti-aging treatments for her body as she does her face or a cultural fixation on full-body wellness, it’s hitting from the mass level at Amazon all the way up to prestige and luxury at retailer Cos Bar.

Aquaphor’s $11.59 Healing Ointment is the bestseller of Amazon’s nearly $100 million body-care business, which has seen sales in the category increase 47 percent year-over-year.

Aquaphor Healing Ointment Cream Amazon Image courtesy of Amazon

Le Labo introduced its first body offering last month, and in September, Glossier exploded into the category with Body Hero. The three-year-old brand’s Daily Oil Wash and Daily Perfecting Cream duo launched with a corresponding campaign featuring real women that sent legions of Glossier fanatics into a frenzy.

Glossier Body Hero Duo Lotion Image courtesy of Glossier

There are also a crop of new innovations hitting the market, from a body attachment for Glopro’s microneedling device that promises the same collagen-stimulating and skin-regenerating benefits for trouble areas like “crepey knees” to Bioeffect’s body serum formulated with epidermal growth factors developed by scientists to Ren’s new “athletic-inspired” line of products intended for use post-workout.

[caption id="attachment_89379" align="aligncenter" width="522"]Glo Pro Microneedling Set Image courtesy of Amazon[/caption]


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This article is being republished with the permission of Women’s Wear Daily. To read the original version, click here.