* New innovation-focused push from classic sneaker brand
* Space age tech meets age-old craftsmanship
* Unisex pieces released in small batches
If you’ve had your eye on the wildly innovative new looks from Reebok lately, you’re not alone. The company’s forward-looking Innovation Collective has already produced some award-winning new designs.
Teaming up with futurists, avant-garde designers and materials scientists, the Reebok Innovation Collective is making some of the most exciting footwear, athletic wear and “athleisure” apparel around today.
The Innovation Collective involves a creative web and social campaign that spotlights Reebok’s innovation partners, ranging from a renowned London-based tailor shop to NASA. (Yes, Reebok is making Space Boots now.) Here are our picks for the top 4 things to buy from Reebok’s Innovation Collective.
1. Floatride Run Men’s
The Reebok Floatride Run is a winner of a Runner’s World debut award. Designed for serious distance runners, it features numerous high-tech elements to take out impact harshness, namely lightweight foam cushioning for support, and a outsole tread that improves balance and positioning on the ground.
2. Floatride Run Women’s
The Women’s Floatride Run, also a Runner’s World “Best Debut” recipient, benefits from innovative lightweight cushioning using consistently sized cells for minimum degradation over the course of a run. It also has a unique 3D heel cradle, made with technology developed and patented originally for use in bras.
3. Pump Supreme Hoodie
The Pump Supreme Hoodie is a comfort-minded shoe that pairs excellent cushioning with the trademark PUMP adjustable fit, resulting in a sleek casual shoe that’s both snug and cool. The “hoodie” part refers to the super soft jersey-like material on the top of the shoe. Think of it like a “pillow top” for your feet.
4. Pump Supreme Rilla
The Pump Supreme Rilla features a camoflauge-inspired color scheme along with space-age technology including the updated PUMP snug fit system. The ‘Rilla also uses a carbon fiber-reinforced midsole for extra support and stability.
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