The Best Places to Buy College Apparel Make Showing College Pride Too Easy

where to buy college apparel
Courtesy of Hillflint
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Though many fall college sports are already underway, it’s not too late to start supporting your college team. When you head to the best places to buy college apparel, you’re guaranteed to find stylish clothing and merch for whichever team you root for. And even if you don’t support a team, showing off a little college pride is always fun.

Though individual colleges and universities will sell some of their own gear at their own stores, your best bet to find a ton of options is to go to one of the big online retailers that partners with the NCAA.

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The NCAA works with many licensees to sell its official gear, meaning you can shop for the perfect item from a ton of different websites. So for everyone enjoying college football season, we’ve rounded up a few of the best places to buy college apparel below. Whether you’re looking for jerseys, hats, shoes, scarves, hats, jackets, hoodies, mugs, stickers or even an Apple Watch band, you can find your own preferred way to show college pride at one of the retailers below.


1. Fanatics


Of all the best places to buy college apparel, Fanatics has to be the single best overall for most people. It has an enormous selection of official apparel and merchandise for hundreds upon hundreds of college teams.

In fact, multiple other big retailers of college apparel just use Fanatics to sell their college apparel, including NCAA Sports, FansEdge and Lids. So when you shop from those retailers, you’re getting the same experience you’d get on And there’s good reason for that. Not only does Fanatics have great coverage of schools — seriously, we’ve never even heard of the Gardner-Webb Bulldogs or the Hampton Pirates, but they’re covered — it sells a branded version of pretty much anything you could ever want. If you’d rather show support for a conference, Fanatics even has you covered there with Pac-12, ACC, Big Ten gear and more.

We could show any one of a million different examples, but we’ll just leave these awesome USC Trojans Nike Zoom Pegasus 38 Running Shoes to get your mind running.

USC Trojans-themed Nike Zoom Pegasus 38 Running Shoe Courtesy of Fanatics

USC Trojans Nike Unisex Zoom Pegasus 38 Running Shoe



2. Hillflint


Let’s face it: Whatever you buy from a massive online retailer isn’t likely to be very unique or long-lasting. If you truly have a passion for your school or its sports teams, it makes sense to invest in higher-quality clothing instead of relying on the same cookie-cutter apparel as everyone else. And that’s exactly what Hillflint does. This college apparel brand makes “heirloom quality college apparel” for over 100 schools, with fashionable, retro-inspired designs.

Even a cursory glance at the brand’s offerings proves it’s not messing around. Though Hillflint only offers sweaters, sweatshirts and bomber jackets, they’re all the best possible versions you can get for college apparel. Just check out this knit Villanova Stadium Sweater or the University of Michigan Wolverines Colorfield Sweatshirt. Have you ever seen more stylish college apparel?

Hillflint Villanova Stadium Sweater Courtesy of Hillflint

Villanova Stadium Sweater


Alabama crewneck sweatshirt, HillFlint college apparel Courtesy of HillFlint

HillFlint Alabama Classic Crewneck Sweatshirt



3. Campus Colors


If you just want a hat, hoodie or T-shirt, Campus Colors is super simple to navigate and covers a ton of different colleges. Importantly, it includes some schools that aren’t exactly sports juggernauts, such as Ivy League schools, which can be a bit more difficult to find cool gear for on sports apparel-oriented websites. Like, not every retailer is selling apparel for the MIT Engineers, which is too bad because this red MIT sweatshirt is pretty cool.

MIT Engineers red crewneck sweatshirt Courtesy of Campus Colors

MIT Engineers Adult Arch Logo Gameday Crewneck Sweatshirt



4. Amazon


Amazon is pretty much never a bad bet for buying anything and that includes college apparel. Though you can likely find some apparel or merch for pretty much any team thanks to the variety of retailers that use Amazon, you can also use Amazon’s NCAA Fan Shop to quickly find solid-quality, reasonably priced gear for dozens of the best-known teams.

We don’t even like the Iowa Hawkeyes yet we’re still feeling this long-sleeve Hawkeyes T-shirt.

Iowa Hawkeyes Gold NCAA Double Sleeve Print Long-Sleeve T-Shirt Courtesy of Amazon

Iowa Hawkeyes NCAA Double Sleeve Print Long-Sleeve T-Shirt



5. eBay


Of course, you can buy new college apparel on eBay, but eBay really shines in the used and vintage market. Though modern logos and designs are cool, there’s something to be said for throwback pieces. When you put on a vintage piece, you’re not only engaging with the history of your favorite school, but you’re sharing in someone else’s lifelong fandom too. Plus, in our experience, the right vintage piece is way cooler than some dime a dozen hat or hoodie, even if they’re not typically in mint condition.

In fact, we’re thinking of becoming Penn State fans just to wear this sweet ‘80s coaching snap jacket or this vintage Penn State snap sweatshirt.

Penn State Nittany Lions VIintage 1982 Coaching Snap Jacket Courtesy of eBay

Penn State Nittany Lions Vintage 1982 Coaching Snap Jacket


Penn State Nittany Lions Vintage Snap Front Sweatshirt Jacket Courtesy of eBay

Penn State Jacket Vintage Snap Front Sweatshirt



6. 47 Brands


If actual vintage isn’t your scene — we don’t blame you for not wanting to wear somebody else’s clothes — then vintage-inspired designs from a place like 47 Brands might strike a better chord.

Though 47 Brands doesn’t have as deep a collection as some other retailers — and it still runs into the hundreds — each of its shirts, hats and other gear strive to capture more than just the school’s logo. They’re trying to capture the colors and designs from past and present that best represent the spirit of your school.

Look no further than this Oklahoma State Cowboys Vintage Grit ‘47 Scrum Tee.

Oklahoma State Cowboys Vintage Grit 47 Scrum Tee Courtesy of 47 Brands

Oklahoma State Cowboys Vintage Grit ‘47 Scrum Tee



7. Dick’s Sporting Goods


Dick’s Sporting Goods is like a more curated version of shopping on Amazon when it comes to college apparel. You get a ton of options, but you don’t have to sift through dozens of different random vendors to identify quality gear because Dick’s only supplies a finite amount of college apparel in the first place. Though that means you won’t find everything under the sun, you’ll still be able to find a wide variety of cool apparel from nearly 300 schools. For example, Dick’s has a ton of Nike college apparel, tailgating accessories and college team face masks too. Nothing says I’m ready to party at the pre-game tailgate like a branded chair, canopy and cooler.

Georgia Bulldogs Elite Chair Courtesy of Dick's Sporting Goods

Georgia Bulldogs Elite Chair


Florida Gators Pop-Up Canopy Courtesy of Dick's Sporting Goods

Florida Gators Pop Up Canopy


ORCA Colorado Buffaloes 20-quart Cooler Courtesy of Dick's Sporting Goods

ORCA Colorado Buffaloes 20qt. Cooler



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