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How Much Do We [Heart] This Burberry Scarf? So Much.

* The iconic Burberry scarf with a twist
* Hearts lend a graphic and flirty punch to the classic plaid
* Finely knit of luxurious cashmere

Congrats – you’ve made it through the beginning of winter. If you’re like us though, you could use a little pick-me-up for the new year (a.k.a. another scarf to make it through the rest of winter). Wait till you see this designer find. Burberry’s iconic plaid cashmere scarf has been updated this season with red hearts. Woven in luxurious cashmere and accented with the brand’s signature fringe, could a scarf get any more have-to-have than this? Nope.

Burberry’s been surprising and delighting us with their inspired take on modern British fashion ever since 2001, when Christopher Bailey transformed the then-stodgy brand into what it is today: the global powerhouse that gives women what they want before they know they want it. Known for well-made and well-tailored classics, Burberry is the brand that landed supermodels Kate Moss, Naomi Campbell and Stella Tennant on the catwalk and in their ads. The brand also counts fashion editors, starlets and celebs like Anna Wintour, Cara Delevingne and all the Beckhams—David, Victoria and son-turned-Burberry-model Romeo—as fans.

This scarf is Burberry’s nod to their history, and also the British sense of humor—a scarf styled with a bit of a wink. Knit of cozy, warm and luxurious cashmere yarns from a 200-year-old Scottish mill, and rendered in the brand’s iconic checkered plaid print, the scarf is more irresistible than ever with bold red hearts. Get it now and look amazing all winter… or start planning ahead for Valentine’s Day.

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