Fresh off a new campaign with Selena Gomez, luxury brand Coach has announced its next big collaboration: a clothing and accessories collection of Los Angeles brand, Rodarte.
From WWD:
In an unlikely pairing, Coach and Rodarte are set to collaborate on an apparel and accessories collection, WWD has learned.
The 15-piece collection will feature one handbag design, with the remaining stockkeeping units devoted to apparel. The collection will be shown to select wholesale accounts this month, with product slated to roll into stores in April. Coach and Rodarte declined to provide comment.
It is the latest mash-up in Coach’s arsenal of projects to reinvigorate, elevate and publicize the American leather-goods brand.
In December, the firm revealed a contract tie-up with Selena Gomez — reportedly valued at $10 million. Coach would not comment on the finances of their collaboration, which will see Gomez appearing in Coach advertisements and on social media, working with the Coach Foundation, and designing products with Vevers. The initial ads featuring Gomez are expected this summer, with the codesigned product hitting stores for fall.
Rodarte — founded and designed by Laura and Kate Mulleavy (photographed at top of page) — has long been known to collaborate with larger firms for commercial élan. In 2012 it designed gift cards and cups for Starbucks. A collaboration with Opening Ceremony was launched in 2011.
While the brand is known to design forward-thinking footwear — initially through collaborations with Christian Louboutin and Nicholas Kirkwood — it has yet to lend its name to a widely marketed handbag design.
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