The $30 Sneakers You Should Be Buying Right Now

target mens goodfellow white sneakers
Image courtesy of Target
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* Classic low top styling at a fraction of the price of more luxe models
* With no visible branding, you’d never know where these came from
* They also come in black – get them in both colors

You will always need a pair of crisp white low top sneakers. That is an indisputable sartorial truth. However, rather than forking over $400 or more every time you need a fresh pair, grab Goodfellow & Co.’s relatively nondescript Jared Low Pro Tennis Shoes instead.

No matter how well you prepare or try to avoid everything and anything, you’ll never be able to keep a pair of white sneakers white for very long. And that’s okay, because a little scuff here and there adds character. But the last thing you want to do do is scuff up a pair of brand new Common Projects or any number of high-end Stan Smith lookalikes. Keep those in pristine condition to wear on date night or to the office. Get this $30 pair from Target to wear with everything else. Sharp and clean, they emulate their higher-priced counterparts ever so perfectly.

best men's white sneakers Image courtesy of Target

Goodfellow & Co Men's Jared Lo Pro Tennis Shoe


Goodfellow & Co.’s retro-inspired sneakers aren’t made of leather, but rather a vegan-friendly polyurethane. You’ll want to wear them in a few times to give the material some break, but the solid construction makes these kicks appear leather-like and luxe.

black sneakers target Image courtesy of Target

At $30 a pop, you could have a dozen (or more) of these at the ready in your closet in case you want a brand new pair. Can you say that about Saint Laurent’s Court Classic ($545) or a pair from Tom Ford ($870+)?

More importantly, the Jared Sneaker also comes in black, making these a no-brainer. Oh, and there’s no visible branding, so really, these could have come from anywhere. Which is just how we prefer it.

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