* Company removing harmful ingredients from in-house brands
* Products include beauty and personal care items
* Company cites cancer research as catalyst for the change
CVS is giving its makeup a makeover.
CVS Pharmacy announced in a press release this week that it would remove chemicals like parabens and phthalates from its collection of in-house beauty brands. The brands impacted by this positive change include CVS Health, Beauty 360, Essence of Beauty and Blade.
In addition to makeup, the changes will also be seen in personal care products (think: face wash, shampoos and sunscreens). In total, this move will cover approximately 600 beauty and personal care products.
The drugstore says it was motivated to make these changes after recent research showed that hormone-disrupting chemicals in certain products can be linked to factors like obesity and the growth of cancer cells. Chemicals such as phthalates and parabens are in many cosmetics products, meaning it’s possible women are exposed more significantly to these harmful effects.
The company expects these measures to be fully rolled out by 2019. In the meantime, they’ve pledged to meet with industry experts and advocacy organizations in an effort to make sure product quality is consistent during the changeover.
In addition to removing chemicals for its health and beauty products, CVS has also set more stringent testing standards for vitamins and supplements, and is adding healthier food options that are gluten-free, sugar free, organic and non-GMO verified.