This DNA Kit Uses Genetics to Give You a Customized Skin Care Regimen

Home DNA Skincare kit
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Everyone’s skin is different, and while common concerns like acne and aging are the top issues that skincare products aim to combat, what if there were a specialized skincare regimen prescribed specifically for you? Now, you can get a customized skincare regimen based on your genetics with this at-home kit available at the drugstore. Find out more about the Home DNA Skincare Kit from Women’s Wear Daily and shop below:

From WWD:
A DNA-based personalized skin-care plan, once the domain of dermatologists or prestige retailers, is now only a drugstore visit away. HomeDNA Skin Care just rolled out in select CVS Pharmacy doors. Based on DNA, The HomeDNA Skin Care report allows consumers to get a guide on how to build a complete and customized skin-care regimen. The kit retails for $24.99 plus a separate $79 lab fee. Similar testing is offered by some dermatologists at price tags exceeding $300.

The report includes a summary of the test’s findings, detailed information about each of the seven skin-aging concerns along with specific recommendations for topical ingredients, supplements and professional treatments that may lead to younger-looking skin. Instead of a one-size-fits-all approach, shoppers can get a tailor-made blueprint for skin health.

Home DNA Skincare kit Image courtesy of Home DNA

“Because everyone is genetically unique, the sheer volume of data we analyze means that the report can provide a truly unique experience for each individual,” said Dave Silver, vice president of marketing for DDC.

The recommended plans stretch beyond creams and oils, he added. The report also yields internal-supplement recommendations as well as professional treatment suggestions, based on a customer’s DNA. “This means that not only can she have full control over how to create a skin-care regimen at home, but she can also seek advice from nutritionists and cosmetic clinics to help her implement a complete treatment plan.”


Home DNA skincare kit CVS Image courtesy of Home DNA


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This article is being republished with the permission of Women’s Wear Daily. To read the original version, click here.