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Tommy Hilfiger transformed Venice Beach into “Tommyland” last night, as the apparel brand unveiled their spring 2017 collection with model and collaborator, Gigi Hadid. More than a thousand people packed into an outdoor carnival-styled space to watch Gigi, Bella Hadid, Hailey Baldwin, Joan Smalls and others turn the Venice boardwalk into their own personal runway.
The show marked the second collaboration between Tommy Hilfiger and Hadid, and also their second outdoor event (last year’s show took over the South Street Seaport in New York). The collection played to Hilfiger’s All-American aesthetic, with pieces inspired by varsity wear, summer pool parties and of course, the beach. There were also some southwestern motifs thrown in for a bit of fun (think lots of cacti, along with some patchwork-style prints).
While the models hustled to and from the runway from their changing stations at nearby Hotel Erwin, guests – including Lady Gaga, Kristen Stewart and special performer Fergie – watched a parade of 55 looks, set to a Cali-themed soundtrack that included Dr. Dre, 2Pac, Bruno Mars and Britney Spears.
As part of the new “See Now, Buy Now” model, all of the pieces shown on the runway are now available to shop online at Tommy.com. Here are six of our favorite looks from the Tommy Hilfiger x Gigi Hadid collection to shop.
1. STRIPED BIKINI
2. DENIM TRENCH COAT
3. DENIM BOMBER JACKET
4. PRINTED MAXI DRESS
5. CACTUS SWEATER
6. ANKLE COWBOY BOOT
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