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* Gwyneth Paltrow to launch Goop Magazine with Condé Nast
* Print magazine will hit newsstands this Fall
* Like Goop website, magazine is expected to center around well-being
Gwyneth Paltrow has announced that she will launch a new magazine, adding to the actress-turned-business woman’s growing empire. Last year, Paltrow launched a fashion collection as well as a fragrance line, which releases new scents on seasonal basis. Now, Paltrow’s wildly successful online blog, Goop, will have a print counterpart, in partnership with Condé Nast. Goop Magazine will hit newsstands this coming September and will be released on a quarterly basis.
American Vogue editor-in-chief and artistic director of Condé Nast, Anna Wintour, told WWD that Goop will make a great addition to the Condé Nast Family. “I’ve long known Gwyneth to have wonderful taste and vision — but with Goop she has built something remarkable, a thoroughly modern take on how we live today. Goop and Condé Nast are natural partners and I’m excited she’s bringing her point of view to the company. We all look forward to working with her and her team,” Wintour remarks.
Paltrow initially launched Goop back in the Fall of 2008 as a weekly newsletter centered around wellness and a wide range of topics of interest for the star, including health, nutrition and beauty. Since its inception, the website is grown exponentially into a “fully formed lifestyle site, offering a tight curation of products and content,” complete with an eCommerce shopping platform.
Now, loyal readers and fans will have a tangible way of enjoying Goop’s multifaceted content and signature clean imagery. Paltrow expressed her excitement about the partnership to WWD this morning saying: “Collaborating with [Anna Wintour] and Condé Nast on this multiplatform content partnership, anchored by Goop’s emergence into a physical entity, was an opportunity for us to push our boundaries visually and deliver Goop’s point of view to consumers in new, dynamic ways.”