The 5 Best Items From H&M’s First Ever PRIDE Collection

free and equal

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* H&M’s first-ever PRIDE Collection benefits UN Free and Equal Campaign
* T-shirts, crop tops, sweatshirts, caps and more
* Celebrate Pride this June while contributing to a worthy international LGBTQI effort

A first for the brand, H&M has teamed up with Out Magazine to launch its 2018 PRIDE Collection, out now for LGBTQIA Pride Month this June. The collection’s campaign features the influential model and activist Gabrielle Richardson, the inimitable Aja of RuPaul’s Drag Race fame, along with influencers ranging from the Trans singer Kim Petras, to openly-gay Olympic skier Gus Kenworthy.

The collection itself includes solid pieces that promote themes of individuality, acceptance and equality. The best part: 10% of sales goes to the UN’s Free and Equal campaign. Here are our top five highlights.

1. Cotton Twill Cap

This cotton dad hat is the kind of thing that can rescue a casual outfit from the doldrums of basic-ness. Available in black or denim, with embroidery reading “united” and “equality.”

Cotton Twill Cap Courtesy H&M


2. Flock-print T-shirt

The unisex Free & Equal Tee makes an international statement for LGBTQIA equality and it also looks great with everything from jeans to track pants.

flock print tee Courtesy H&M


3. Long-Sleeve Cotton Jersey

This long-sleeve cotton jersey features the PRIDE Collection’s “United” logo in a classic serif’d font. It’s a great to-and-from the beach top.

cotton jersey long sleeve top Courtesy H&M


4. Short Sweatshirt

Short sweatshirts are all over Instagram right now, and this one pairs clean lines and an elegant shape, with striped sleeves and slightly drooped shoulders, just right for 2018’s sweet late 80s/early 90s mall vibe. The text reads “Love United,” in a font that’s an oh-so-subtle call out to retro beachwear.

Short Sweatshirt Courtesy H&M


5. Sequined Shorts

Not all that glitters is gold– sometimes it’s sequins. These sequined shorts are are one of the most over-the-top items in the collection and stand out as a must-have. If you’re going to get these, you might as well rock them confidently.

Sequined Shorts Courtsesy H&M

See more looks for H&M Pride Out Loud Collection