K-Beauty Stars at CVS Times Square Flagship

Korean beauty CVS stores
Image courtesy of Shutterstock
When you buy something through our retail links, we may earn commission and the retailer may receive certain auditable data for accounting purposes.

Drugstore chain CVS has expanded their offering of K-beauty (Korean beauty) products in their newly-opened flagship store in New York City. Fortunately, while the 500-product selection is only available in the Times Square store, CVS.com is also pretty well-stocked with some of best-selling K-beauty staples that you need in your collection. Find out more from Women’s Wear Daily and shop our favorite products below:

From WWD:
Maly Bernstein, vice president of beauty and personal care for CVS Pharmacy, doesn’t like to do anything half-hearted.

Today's Top Deals %title% %title% List Price:%original_price% Price:%price% You Save:%discount_amount% (%discount_percent%) Shop NowCoupon Code: %coupon_code% SPY may receive a commission.

That game plan is brought to life at CVS’ beauty department in the new flagship in Times Square. Opened last week, it is one of two of the stores in the chain’s portfolio sporting a massive K-beauty shop-in-shop stocked with 500 South Korean beauty products. That comes on the heels of 100 items added to 2,100 CVS doors last April.

K-beaurt acne spot dots Image courtesy of CVS

Peach Slices Acne Patches


“We didn’t want to just try K-beauty, we want to own it. And we wanted to create excitement around it so customers see it right away instead of ‘hoping’ they find it,” said Bernstein during a tour of the beauty aisles in the sprawling two-story, 13,000-square-foot store. In tandem with Alicia Yoon, founder of Peach & Lily and one of the most respected authorities on K-beauty, CVS is broadening its scope beyond facial skin care to South Korean cosmetics lines.

Holika Holika black head kit Image courtesy of Holika Holika

Holika Holika 3 Step Pore Clear Kit


CVS offers lipsticks, facial cosmetics, eye makeup, nail polish and fragranced items in a department that is front and center upon entering the store. One of the most important elements, Bernstein said, is to carve out space for educational messages to help customers learn about the South Korean brands. Masks have become mainstream, but some of the other items require additional signage on shelves. For example, descriptions of products on the fixtures explain items such as peel off lip tints, peel off eyebrow tattoos and cheek polish — which is a subtle lip color painted on like a nail polish.

JJ Young Pore Glow Mask Image courtesy of CVS

JJ Young Pore Glow Mask


CVS will continue to monitor customer acceptance and add more K-beauty items to other stores within the chain’s network.  “What we have found is we have the standard planogram resets, but we’re getting into fast beauty like fast fashion and we have operations systems that are more agile,” Bernstein said. “When there is something new and hot, we can cut it in right away.”

K-beauty snail cream cvs Image courtesy of CVS

Elisha Coy Skin Repairing Snail Serum



6 Bizarre Beauty Products That Actually Work


This article is being republished with the permission of Women’s Wear Daily To read the original version, click here