Levi’s is Making It Easier to Find Your Best Fit Online

Levi's Fit
Image courtesy of Facebook/Levi's
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Shopping for jeans is never an easy task–especially when you don’t have the option to try them on before you buy. Levi’s making the daunting task of buying jeans online a whole lot easier. Read more from Women’s Wear Daily and shop our favorite jean styles below:

From WWD:
As a company that’s been making jeans for well over a century, Levi Strauss & Co. is proud to offer a wide array of looks, but it knows shoppers can be overwhelmed with choice. With 40 styles on offer online, Levi’s is hoping a new artificial-intelligence based chatbot dubbed “Virtual Stylist” will make online shopping for jeans as easy as shopping in store.

Levi's 511 Jeans Image courtesy of Levi’s

Levi's 501 Skinny Jeans


“We are focused on our strategic priority of growing the e-commerce side of the business and increasing engagement with our customers and this is a critical component of that because we know one of the biggest challenges for them is finding the right fit,” said Marc Rosen, Levi’s executive vice president and president of global e-commerce.

levi's 501 skinny jeans Image courtesy of Levi’s

Levi's 501 Skinny Jeans


This enables the chatbot to pose questions to a user like “how would you like your jeans to fit through the hip and thigh?” and whether or not they want stretch, to whittle down the options and get a shopper to a style and size that will suit them.

Levi's 501 men's classic Image courtesy of Levi’s

Levi's 501 Original Fit Jeans


There’s also a “See It Styled” option, which pulls up a range of user-generated photos in a selected style of jeans.  Levi’s is also offering Virtual Stylist through Facebook Messenger with added capabilities of sharing with friends, and it’s working with partners like Amazon to figure out the best way to incorporate the tool.

Levi's Wedgie Fit Jeans Image courtesy of Levi’s

Levi's Wedgie Fit Jeans


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 This article is being republished with the permission of Women’s Wear Daily. To read the original version, click here. If you buy something because we told you about it, we may receive compensation from retail partners.