* Charity collaboration has been in the works since 2015
* Proceeds to benefit “Fashion for Relief” foundation
* Designs feature colorful hearts and ladybugs
Naomi Campbell and Diesel have dropped their new collaboration. Unlike most celebrity-branded collections, this one wasn’t created to boost a company’s relevance — or revenues. Proceeds from the “Child at Heart” collection will instead go towards helping children around the world through Campbell’s Fashion for Relief foundation.
“Fashion For Relief works in emergency situations in conjunction with other charities on the ground,” says Campbell. “This amazing and special project will provide much needed aid and support for refugee children.”
The collection of T-shirts and hoodies features colorful concentric hearts and ladybug graphics, illustrated by children from the Diesel HQ kindergarten in Italy.
“[We] were very excited to participate in a project which, on top of contributing to a good cause, was a fun moment for the kids to be creative,” Diesel creative director Nicola Formichetti tells British Vogue.
The idea has been in the works ever since 2015, when Campbell presented the AmFAR Award of Courage to Diesel owner Renzo Rosso.
“The children of today are our future and Child at Heart is about helping the children in need and giving a hand to those who are left behind,” says Rosso. “More than ever, we want the world to know that love and togetherness are crucial in creating a society we all want to live in, and the future we all deserve.”
The limited-edition collection is now available online at diesel.com.