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* Nordstrom now sells merchandise from Gwyneth Paltrow & Reese Witherspoon’s labels
* Goop will be sold in eight in-store boutiques
* Draper James available online and in 15 stores
After their high-profile split with Ivanka Trump’s fashion label, Nordstrom is quickly finding replacements with other celebrity lines. Yesterday, the Seattle-based department store began selling Gwyneth Paltrow’s beauty, fashion and wellness line, Goop, in eight stores in the U.S. Today, Reese Witherspoon’s fashion label, Draper James hit 15 Nordstrom stores and their e-commerce site. Goop boutiques are being brought into Nordstrom stores as part of the their “shop-in-shop,” program (dubbed “Pop-In”) and will be available until June 25, Racked reports, while the Draper James collection seems to be permanent.
Nordstrom has recently brought on other partnerships, including exclusively offering Khloe Kardashian’s denim line, Good American, and also carrying labels like Topshop and Madewell in stores and online. These efforts of expanded offerings come as many department stores make attempts to revive dwindling sales.
Both Goop and Draper James also seem to be taking steps to expand their empires as well. Both have recently also partnered with luxury e-retailer, Net-a-Porter. Paltrow’s rapidly-expanding “GP” empire also recently announced that the brand will release a new magazine in partnership with Condé Nast and Anna Wintour.
Nordstrom’s Goop boutiques will sell some of the most beloved items, including the brand’s skincare products, vitamins, cookbooks and the famous moon juice dusts.
Draper and James items are now sold in 15 Nordstrom stores around the U.S. and will be available online as well. The Nordstrom x Draper James collection will also feature a range of exclusive to Nordstrom pieces. This marks the first time that Witherspoon’s southern-inspired lifestyle brand will be sold in a brick and mortar retailer other than her own retail stores in Tennessee, Kentucky and Texas.