Nordstrom Dumps Trump — Shop Ivanka Brands at These Three Others Retailers

ivanka trump

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* Nordstrom has dumped Ivanka Trump Fashion line
* #GrabYourWallet campaign claims credit 
* Nordstrom cites “performance” as reason for dropping the line

Who knew ladies’ office attire could ever be so political? When the now-infamous Trump Tapes leaked, a group of women launched the #GrabYourWallet campaign to boycott businesses that do business not just with Donald Trump, but with the entire Trump family. They scored a huge victory this week when Nordstrom announced it had dropped Ivanka Trump products from its merchandise mix.

If you’re a fan of Ivanka Trump’s fashion line, don’t worry about Nordstrom dropping it. Shoes, bags and apparel licensed with her name is still available at a number of retailers, including Amazon, Macy’s and Bloomingdale’s.

From WWD:
Although C-suite executives at Apple and Starbucks have been unabashed about their disapproval of President Trump’s immigration ban, Nordstrom denied Thursday night that the company’s decision to drop the Ivanka Trump fashion brand for fall was affected by political factors or the Trump administration’s recent executive order actions regarding immigration or any other policy measure.

AMAZON: Kayden Dress Pump

Ivanka Trump Women's Kayden4 Dress Pump

“This was a decision made entirely based on brand performance,” a Nordstrom spokeswoman said. “We’ve said all along we make buying decisions based on performance. We’ve got thousands of brands – more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business.”

Each year the retailer cuts about 10 percent and refreshes its assortment with about the same amount, she noted. “In this case, based on the brand’s performance we’ve decided not to buy it for this season.” A spokeswoman for Ivanka Trump’s company declined comment Thursday.

 MACY’S: Pleated Zipper-Trim Scuba Sheath Dress

Ivanka Trump Pleated Zipper-Trim Scuba Sheath Dress

Shortly before her father’s inauguration, Trump took a formal leave of absence from the company that bears her name as well as from her executive role at the Trump Organization. The departures were meant to alleviate criticism of potential conflicts of interest and were in line with her and her husband Jared Kushner’s move to Washington, D.C. While Kushner has been sworn in as a senior adviser to his father-in-law President, Ivanka Trump’s inner circle role remains a point of much speculation within and outside of The Beltway.

BLOOMINGDALE’S: Soho Solutions Tassel Leather Work Tote

IVANKA TRUMP Soho Solutions Tassel Leather Work Tote

Not surprisingly one of the First Daughter’s more vocal critics, San Francisco activist Shannon Coulter, noticed Trump’s dwindling representation on Nordstrom’s site Thursday, noting only four styles were available, compared to 29 items Tuesday. The chief executive officer and founder of Doubleknown said she had been keeping a running list of inventory counts for Ivanka Trump’s brand.

Interestingly, Nordstrom in 2011 was integral in the launch of the Ivanka Trump brand, which started in footwear and accessories before branching out into apparel a few years later. The brand has been focused on catering to working women from its inception. 

 This article is being republished with the permission of Women’s Wear Daily. To read the full version, click hereIf you buy something because we told you about it, we may receive compensation from retail partners.