* A closer look at Rihanna’s new beauty line, Fenty Beauty
* Key products to start your collection
* Find out what lives up to the hype
Pretty much anything new from Rihanna becomes a hotly anticipated event, be it tour dates or fashion collaborations. So it’s no surprise the launch of Fenty Beauty has already been welcomed with fan frenzy and sold-out products within hours of its availability. But push the hype aside and what you have is an innovative new player on the beauty scene.
Not one for half-measures, Rihanna debuted the line with 40 shades of Pro Filt’r foundation and almost 20 ways to highlight your skin. You’ll also find tools, a universal lip color and probably the world’s coolest version of blotting paper. Start your deep dive into Rihanna’s Fenty Beauty collection with six things you’ll definitely want to buy.
1. Invisimatte Blotting Paper
Leave it to Rihanna to basically reinvent the wheel with Invisimatte Blotting Paper. Unlike the traditional single sheet papers, hers spool from a roll contained in a lipstick-like tube. Bonus: There’s a mirror included so you can see what you’re doing.
2. Gloss Bomb Universal Lip Luminizer
The first and currently only lip product from the line has been anointed “the Unicorn of nudes” for its ability to flatter pretty much any skin tone. The rosy-nude color delivers serious shine and lip-enhancing moisturizers.
3. Portable Touchup Brush 130
Cleverly designed to pair with Fenty Beauty Blotting Powder, the brush has a compact size and magnetic panel that snaps onto the bottom of the powder compact. Slanted, soft synthetic bristles were designed for extra surface area and better product control.
4. Kilawatt Freestyle Highlighter
Available in duos or singles, these highlighters come in powder form, but become a creamy, blendable texture when applied. Made for weightless, long wear.
5. Pro Filt’r Soft Matte Longwear Foundation
Rihanna apparently doesn’t mess around when it comes to foundation matching: 40 shades are already available, living up to the brand’s “Beauty For All” slogan. Expect a soft, matte finish that gives your skin a poreless, diffused look.
6. MatchStix Trio
With so many stick options for concealer, contour and highlighter available from the line, you’ll definitely want more than one. The MatchStix Trio lets you bundle the colors of your choice and keep them grouped together, thanks to magnetic panels and hexagonal tubes.