One of the latest skincare solutions in CVS’s arsenal isn’t a cream or lotion.
Instead, 1,750 of the chain’s doors are stocking Skineez Skincarewear, a line of apparel that does double duty as part of a daily skincare regimen.
The collection, consisting of capris, compression socks, hydration fingerless gloves and garment spray, fits snugly into the two initiatives at the chain — that of its deep dive into on-trend merchandise along with its efforts to offer products with a focus on well care. Skincare was pinpointed as a major initiative at CVS by Maly Bernstein, divisional merchandise manager for beauty during a tour of a new store in Manhattan.
The fabrics are pretreated with healthy cosmetics that Moran said contain more skincare ingredients than in a typical jar. Those ingredients include shea butter, rose hip oil, apricot kernel oil, retinol and Vitamin E.
After 10 washes, users can apply a Skineez Skincare Spray to the garment to reinfuse it. The benefits stretch beyond traditional skincare. “We provide hydration which helps the skin stay healthy, but also products which help with skin conditions that are associated with diabetes,” Moran explained.
According to research by International Research Services, 80 percent of women wearing the products reported smoother, firmer skin within one hour of trying Skineez. The immediate improvements are key, retailers said, in the skin-care category where many consumers give up if they don’t see instant results.
This article is being republished with the permission of Women’s Wear Daily. To read the original version, click here.