Stephen Curry is a generational talent. It’s not up for debate. The Golden State Warriors guard is the best shooter in the history of the NBA, bar none. He’s also the executive producer and presenter of our favorite extreme mini golf television show, Holey Moley. And while he missed most of last season due to an awful injury, he’s only going to continue to write his legend. And part of that story continues with his latest deal with Under Armour.
Announced at the beginning of December, Curry and UA have officially launched Curry Brand. Sure, this naturally means more Steph-designed shoes under the UA banner, but there’s also a larger purpose at work behind Curry Brand — ensuring all kids have equal access to this sport. According to the news release about the partnership, only 22% of kids who grow up in low-income households participate in youth sports, which means there’s a tremendous opportunity to offer a helping hand. Curry Brand plans to provide solutions to this problem by fostering relationships that will provide opportunities for youth sports in under-resourced communities through apparel and equipment, safe places to play, and ensuring coaches are engaged in their own professional development.
This initiative will begin in Curry’s backyard, figuratively speaking, as the brand has committed to bringing basketball to every middle school in the Oakland Unified School District in the Bay Area. Additionally, Curry will partner with the Positive Coaching Alliance to provide additional professional development training to every youth sports coach in the Oakland Unified School District. The brand’s goal is to help more than 100,000 young athletes by 2025.
And while Curry is planning on releasing basketball shoes (more on that in a minute), the brand will also focus on apparel and accessories for basketball, golf, running and women’s footwear, which leads nicely into the launch of the Curry Flow 8.
Right now, the Curry Flow 8 is only available in a rainbow colorway. However, the black-and-white colorway pictured above will be available soon.
Crafted from a singular piece of foam material (referred to as a “unisole”), the Curry Flow 8 allows for an intense grip on the basketball court that won’t slip, slide or squeak as Steph (and you!) move around the court. For a player like Steph, the Flows allow him to start and stop with precision accuracy, allowing him to move when he needs to shake a defender or stop when he’s coming down the court to nail a pull-up three-pointer. The resulting shoe is super light (12.1 oz) and supremely comfortable. And despite the unisole, the shoe offers dedicated support when you need it.
Steph Curry is going to be remembered as a legend in the basketball world. His dynamic on-court personality and incredible talent have cemented his status as an NBA legend. But that’s not enough. The launch of Curry Brand seems poised to ensure that Curry makes his mark off the court as well. It’s a bold, exciting new direction for a player who is equally as thrilling. We can’t wait to see what the future holds.
For now, you can buy the Curry Flow 8 at Under Armour while supplies last. The shoes are available in sizes for men, women, kids and toddlers.