* Seven basic pieces in bright, fun colors
* All profits go to GLSEN
* Available in-store and online
Taylor Bennett has been named the brand ambassador for Urban Outfitters’ new Pride collection, which will benefit the Gay, Lesbian and Straight Education Network’s (GLSEN) mission to provide safe and affirming schools for LGBTQ+ students. Bennett, the younger brother of Chance the Rapper, came out as bisexual earlier this year.
Created by Urban Outfitters’ in-house design team, the seven-piece collection includes one long-sleeve tee, three short-sleeve graphic tees, a tapestry and two baseball hats. Prices range from $24 to $39, and all profits from the collection will be donated to GLSEN. This is UO’s second collaboration with GLSEN; the first was Connor Franta’s Common Culture collection earlier this year. The new campaign will run for the duration of Pride month. Click here to view the entire collection.
“Honesty and being yourself is something that I believe should always be celebrated–whether it’s in hip-hop or everyday life,” says Bennett. “As an independent artist and entrepreneur, it’s great to find partners like Urban Outfitters who share that core value of recognizing individuality during Pride Month and throughout the year.”
“UO is thrilled to build upon our annual celebration of Pride through this collaboration with GLSEN and Taylor Bennett,” says Stacey Britt Fitzgerald, Urban Outfitters’ Global Director of Creative Marketing. “Taylor was the perfect partner for this campaign–we’ve been so inspired by both his talent and his decision to come out; UO was pleased to provide both a platform for his story and support for his music.”
You can shop the Pride collection in North American stores and online at urbanoutfitters.com. Select pieces from the collection will be available to European shoppers later this month.
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