Victoria Beckham’s fall beauty collection for Estee Lauder launched last week, and the fashion designer is channeling her inner beauty youtuber with a series of how-to videos using the cosmetics. Find out more from Women’s Wear Daily and shop some of the best products from the collection below:
Victoria Beckham continues to gain ground in beauty by pressing into digital while also expanding retail global distribution of the makeup collection she has created in partnership with Estée Lauder.
Last week, she released two how-to videos. On one clip, she creates a smudgy eye and on the other she demonstrates her technique for facial contouring. According to Lauder, the videos combined drew 20 million views in the first week.
Beckham was speaking Monday night in TriBeCca during her first product presentation before a digital crowd of more than 140 influencers, bloggers and beauty editors. “I’ve just scratched the surface at the moment,” she said of the 28 stockkeeping unit collection, noting that she would like to delve more deeply into beauty beyond makeup.
One aspect of the collaboration with Lauder that mildly surprised Beckham was the length of the product development process. “I am a perfectionist,” she mused, “and the Lauders are perfectionists.”
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